Trip.com 是全球領先的線上旅遊服務平台之一，隸屬於中國最大的旅遊服務集團攜程（Trip.com Group）。最初成立於1999年，前身為攜程旅行網，後來為拓展國際市場，於2017年推出Trip.com這個國際品牌。如今，已發展成為服務範圍遍及全球200多個國家和地區的綜合性旅遊預訂平台，提供機票、酒店、火車票、租車、景點門票、當地遊等全方位的旅遊產品。

在機票預訂方面，與全球超過400家航空公司合作，提供國際和國內航班的比價和預訂服務。其獨特的"智慧搜索"功能可以根據用戶的預算和偏好推薦最合適的航班組合，並提供24小時多語言客服支持。酒店預訂服務涵蓋從經濟型旅館到豪華度假村的各種住宿選擇，平台上的酒店數量超過140萬家。特別值得一提的是其"會員價格"制度，註冊用戶通常能獲得額外折扣。

對於地面交通，不僅提供傳統的租車服務，還整合多個國家的鐵路系統，特別是對亞洲地區的高鐵網絡有著全面的覆蓋。在旅遊體驗方面，平台提供超過3萬種當地旅遊活動和景點門票預訂，從熱門景區到小眾體驗應有盡有。疫情後新增的"靈活預訂"政策也成為一大亮點，允許用戶在特定條件下免費取消或更改預訂。

根據最新財報數據，Trip.com集團2022年全年淨營業收入達到200億元人民幣，其中國際業務佔比持續提升。在亞太市場，特別是東南亞地區，市場份額增長迅速。與主要競爭對手如Booking.com和Expedia相比，最大優勢在於對亞洲市場的深入理解和資源整合能力。其在中國國內市場的龐大資源網絡，使其能夠為國際旅客提供更具特色的亞洲旅遊產品。

平台採用的"全球化+本地化"戰略成效顯著。在全球布局的同時，Trip.com在不同地區設立本地化運營團隊，提供20多種語言服務，並針對不同市場推出定制化產品。例如，針對韓國市場重點推廣自由行套餐，而對歐洲用戶則強化高端酒店和獨特體驗的推薦。技術創新方面，開發的AI客服系統能處理70%以上的常規查詢，大大提升服務效率。

從用戶反饋來看，在服務可靠性和價格競爭力方面獲得普遍好評。Trustpilot上的評分保持在4.4分（滿分5分），多數用戶稱讚其24小時客服的響應速度和問題解決能力。商務旅客特別欣賞其整合差旅管理系統的功能，而自由行遊客則對其豐富的當地體驗產品表示滿意。不過，也有部分用戶反映在處理複雜退改需求時流程較為繁瑣。

業界分析師認為，Trip.com成功抓住亞洲旅客出境遊快速增長的紅利，同時有效抵禦國際競爭對手的市場侵蝕。其創新的"超級應用"策略——將機票、酒店、地面交通等服務無縫整合在一個平台上，大大提升用戶體驗。然而，在歐美成熟市場的品牌認知度仍有提升空間，這也是公司目前正在通過體育贊助（如成為曼聯官方合作夥伴）等方式積極改善的方向。

隨著全球旅遊業的復甦，正加速擴張步伐。公司近期宣布將在歐洲和中東增設辦事處，並計劃未來三年內將國際業務收入佔比提升至50%以上。在技術投入方面，正在測試元宇宙導覽和VR選房等創新功能，希望通過科技進一步提升用戶體驗。同時，也加強可持續旅遊產品的開發，推出更多環保住宿和低碳出行選擇。

總體而言，Trip.com憑藉其強大的資源整合能力、技術創新實力以及對亞洲市場的深刻理解，已經在全球在線旅遊市場站穩腳跟。雖然在品牌國際化和服務細節上仍有改進空間，但其發展勢頭強勁，被業界普遍認為是最有潛力挑戰西方旅遊巨頭的亞洲企業之一。對於旅行者來說，特別是在亞太地區旅行時，Trip.com已經成為值得信賴的綜合性旅遊服務選擇。

Trip.com is one of the world's leading online travel service platforms and is a subsidiary of China’s largest travel service group, Trip.com Group. Originally established in 1999 as Ctrip, the company launched the Trip.com international brand in 2017 to expand its global reach. Today, it has developed into a comprehensive travel booking platform serving more than 200 countries and regions worldwide, offering a wide range of travel products including flights, hotels, train tickets, car rentals, attraction tickets, and local tours.

In terms of flight bookings, Trip.com partners with over 400 airlines globally to provide both international and domestic flight comparison and reservation services. Its unique “Smart Search” function recommends the most suitable flight combinations based on users’ budgets and preferences. The platform also offers 24/7 multilingual customer support. Hotel booking services cover a wide range of options, from budget inns to luxury resorts, with more than 1.4 million hotels available. Notably, its "Member Price" system offers registered users additional discounts.

For ground transportation, Trip.com not only provides traditional car rental services but also integrates railway systems from various countries, with particularly extensive coverage of Asia's high-speed rail networks. In terms of travel experiences, the platform offers more than 30,000 local activities and attraction tickets, ranging from popular tourist spots to niche experiences. The newly added “Flexible Booking” policy, introduced in the post-pandemic era, allows users to cancel or modify reservations under certain conditions at no extra cost.

According to its latest financial report, Trip.com Group recorded a total net revenue of 20 billion RMB in 2022, with a continued increase in the proportion of international business. In the Asia-Pacific region, especially in Southeast Asia, the platform has rapidly gained market share. Compared to major competitors like Booking.com and Expedia, Trip.com's greatest advantage lies in its deep understanding of the Asian market and its resource integration capabilities. Its vast domestic network in China enables it to offer more tailored and culturally specific travel products for international travelers interested in Asia.

Trip.com's “Globalization + Localization” strategy has proven highly effective. While expanding globally, the platform has also established localized teams in different regions, providing services in over 20 languages and launching market-specific products. For instance, it promotes flexible travel packages in South Korea, while focusing on luxury hotels and unique experiences for European users. On the tech front, its AI-powered customer service system is capable of handling more than 70% of routine inquiries, significantly improving operational efficiency.

User feedback has been generally positive, especially regarding service reliability and pricing competitiveness. On Trustpilot, Trip.com maintains a rating of 4.4 out of 5, with many users praising its responsive 24-hour customer support and problem-solving capabilities. Business travelers particularly value the integrated corporate travel management system, while leisure travelers appreciate the diverse selection of local activities. However, some users have noted that the process for handling complex refund or change requests can be somewhat cumbersome.

Industry analysts believe that Trip.com has successfully capitalized on the rapid growth of outbound tourism from Asia, while also effectively resisting market erosion from international competitors. Its innovative “super app” strategy—which seamlessly integrates flights, hotels, and ground transport into a single platform—greatly enhances the user experience. That said, its brand recognition in mature Western markets still has room to grow, something the company is actively working to improve through efforts such as sports sponsorships, including its partnership with Manchester United.

With the global travel industry rebounding, Trip.com is accelerating its expansion. The company recently announced plans to open new offices in Europe and the Middle East, and aims to increase the proportion of international revenue to over 50% within the next three years. On the tech side, it is testing cutting-edge features like metaverse-based virtual tours and VR hotel room previews, hoping to further enhance the travel experience through innovation. Additionally, Trip.com is investing in the development of sustainable tourism products, offering more eco-friendly lodging and low-carbon transportation options.

In summary, with its robust resource integration, technological innovation, and deep understanding of the Asian market, Trip.com has firmly established itself in the global online travel industry. While there is still room for improvement in brand internationalization and service refinement, its growth momentum is strong. It is widely regarded as one of the most promising Asian companies capable of challenging the dominance of Western travel giants. For travelers—especially those exploring the Asia-Pacific region—Trip.com has become a trusted and comprehensive travel service option.