目前，特斯拉在中國大陸市場主打四款車型：Model 3、Model Y、Model S與Model X。其中，Model 3與 Model Y是絕對的銷售主力，合計占據特斯拉在中國銷量的 95%以上。這兩款車型價格較親民，配置靈活，因而成為大多數消費者的首選。

Model 3的售價範圍在23.55萬至33.59萬元人民幣之間，提供後輪驅動、長續航全輪驅動以及高性能三個版本。其續航能力從623公里至713公里不等，高性能版本0至100公里加速僅需3.3秒。然而，自2025年以來，Model 3的銷售表現持續下滑，僅在4月就出現6%的同比下降。這與特斯拉頻繁調價策略息息相關。近期推出的保險補貼與零利率分期政策雖然降低購車門檻，但也讓不少消費者選擇觀望，擔心買貴了。對於Model 3，消費者普遍認為其操控靈敏、自動駕駛系統體驗良好，加上充電網絡完善，日常使用便捷。然而內裝簡單、隔音效果一般，以及不穩定的定價策略，均被認為是其短板，也影響二手車的保值率，目前僅約為73%。

Model Y的價格則落在24.99萬至36.89萬元之間，與 Model 3類似，也提供三個不同版本。續航能力在554至688公里之間，高性能款同樣具備不俗的加速能力。Model Y 是目前特斯拉在中國最暢銷的車型，2025年1月單月銷量超過4萬輛。不過，2025年推出的「煥新版」Model Y 雖有些微調整，但因價格上漲且變化不大，市場反應平平，多數消費者仍偏好購買舊版。使用者對Model Y的評價集中在其寬敞的空間與出色的儲物設計，但也指出其懸吊系統偏硬，後排乘坐舒適度不佳，新版設計缺乏誠意等問題。

至於高端車型Model S與Model X，售價分別為68.49萬至81.49萬元與72.49萬至82.49萬元。Model S長續航版最高續航達715公里，Plaid版本則主打極致性能，加速僅需2.1秒。Model X的續航與性能也表現亮眼，搭載代表性的鸥翼門設計。不過，由於價格過高，這兩款車型在中國市場的銷售量極低，僅佔總銷量極小比例。雖然性能與科技感受廣泛好評，但高昂的維修成本與與中階車型在智能化體驗上的差異不明顯，使其難以被大眾市場接受。

特斯拉在中國面臨的市場挑戰日益嚴峻。2025年前四個月，其在中國的總體銷量出現6%至15%不等的下滑，市場佔有率降至3.2%。來自比亞迪、小米SU7等國產新能源品牌的崛起，對特斯拉形成強烈衝擊。同時，頻繁的降價行為雖能短期拉動銷量，但也讓消費者信任度下降，車主普遍抱怨“剛買車就貶值”。二手市場保值率降低，進一步影響品牌的長期價值。

面對困境，特斯拉嘗試多元化策略以穩定市場地位。首先，該公司首次進入“新能源汽車下鄉”名單，試圖向中國三四線城市與農村地區拓展市場空間。此外，特斯拉也正積極與百度合作推進 FSD（全自動駕駛）技術的本地化，這可能成為其下一階段的競爭優勢。

總體而言，特斯拉目前仍倚賴Model 3與 Model Y撐起其在中國的銷量主體，但面對更新迅速的國產品牌競爭，其成長前景蒙上陰影。儘管品牌效應與超級充電網絡依然是特斯拉的優勢，但若無法在產品創新與價格策略上找到新的平衡點，未來發展將充滿不確定性。對於消費者而言，如今或許正是入手Model 3或Model Y的不錯時機；而對投資者來說，特斯拉的中國戰略，仍需經得起新一輪市場洗牌的考驗。

A Comprehensive Overview of Tesla Models in Mainland China: Pricing, Market Performance, and Consumer Feedback

Tesla currently offers four main models in the mainland Chinese market: Model 3, Model Y, Model S, and Model X. Among these, the Model 3 and Model Y dominate sales, accounting for over 95% of Tesla's total sales in China. With relatively affordable pricing and flexible configurations, they have become the top choices for most consumers.

The Model 3 is priced between RMB 235,500 and RMB 335,900, with three variants: rear-wheel drive, long-range all-wheel drive, and performance. Its range spans from 623 km to 713 km (CLTC), and the performance version accelerates from 0 to 100 km/h in just 3.3 seconds. However, since 2025, Model 3 sales have steadily declined—dropping 6% year-over-year in April alone. This is closely related to Tesla's frequent price adjustments. Recent incentives like an RMB 8,000 insurance subsidy and a five-year interest-free installment plan have lowered the entry threshold but also caused consumers to hesitate for fear of buying before the next price cut.

Consumer feedback for the Model 3 is mixed: it’s praised for agile handling, the Autopilot experience, and Tesla’s expansive charging network. However, its spartan interior, average sound insulation, and volatile pricing—which negatively affects resale value (only a 73% one-year retention rate)—are often criticized.

The Model Y is priced between RMB 249,900 and RMB 368,900, offering rear-wheel drive, long-range AWD, and performance versions. It features a range of 554–688 km, and the high-performance version accelerates from 0 to 100 km/h in 3.7 seconds. Model Y is currently Tesla’s best-selling model in China, with over 40,000 units sold in January 2025 alone. However, the refreshed Model Y launched that month received a lukewarm response due to minimal upgrades and a price hike—prompting many buyers to stick with older versions.

Consumers appreciate the Model Y for its spaciousness, excellent storage capacity, and wide Supercharger coverage. On the downside, its stiff suspension, less comfortable rear seating, and underwhelming facelift design are commonly cited complaints.

As for the high-end models—Model S and Model X—prices range from RMB 684,900 to RMB 824,900. The Model S Long Range offers up to 715 km of range, while the Plaid variant delivers blistering performance with a 0 to 100 km/h time of 2.1 seconds. The Model X offers similar specs, including up to 700 km of range and Plaid’s 2.6-second acceleration, along with its iconic falcon-wing doors.

However, due to their steep prices, Model S and X account for only a tiny fraction of Tesla’s sales in China. While their acceleration and tech-savvy designs are well-received, consumers often question whether they justify their high cost—especially given the minimal difference in smart features compared to the more affordable 3 and Y models.

Tesla is facing increasingly intense competition in China. Between January and April 2025, its Chinese sales fell by 6%–15% year-over-year, and its market share slipped to 3.2%. Domestic EV rivals such as BYD and Xiaomi’s SU7 are rising quickly, challenging Tesla’s dominance.

Tesla’s frequent price cuts, while boosting short-term sales, have had a side effect: eroding consumer trust. Many owners complain about instant depreciation right after purchase. The drop in used car value has further damaged Tesla’s brand perception in China.

To counter these challenges, Tesla is attempting to diversify. It recently entered China’s “New Energy Vehicles to the Countryside” program for the first time in 2025, aiming to expand into lower-tier cities and rural markets. Additionally, Tesla is working with Baidu to localize its Full Self-Driving (FSD) system, which could become a future growth driver if successfully adapted to China’s complex road conditions.

Overall, Tesla still relies heavily on the Model 3 and Model Y to support its sales in China, but faces serious headwinds from increasingly competitive domestic brands. While Tesla’s brand influence and Supercharger network remain advantages, issues like slow product updates and excessive reliance on price wars may hinder long-term growth.

For consumers, now may be a favorable time to buy a Model 3 or Y, given the price drops. But for investors, Tesla’s performance in China hinges on whether it can successfully introduce innovations like the FSD system, low-cost models like the rumored “Model Q,” or tap into new markets. The road ahead is uncertain—and Tesla’s next moves will be closely watched.