2025年10月1日，OpenAI正式發佈全新一代影片生成模型Sora 2，並同步推出獨立社交應用程式Sora App，進一步將AI影片生成與社交互動結合，引發科技與媒體產業的高度關注。這次更新被外界形容為「影片領域的GPT-3.5時刻」，象徵著生成式AI在視覺與娛樂應用上的重大突破。

在技術層面，Sora 2相較前一版本有明顯升級。模型不僅能夠更精準地模擬真實物理規則，例如籃球投失後會自然彈回，還能在生成影片的同時同步製作音效、對白及背景音樂，使內容的沉浸感大幅提升。另一項重要創新是所謂的「世界狀態」連續性功能，能在多鏡頭切換間保持細節一致，包括光線變化、角色服裝與場景佈局，並支援使用者以「導演式」的方式進行分鏡控制，讓AI生成影片更貼近專業製作流程。

在社交互動方面，Sora App引入名為“Cameos”的新功能。使用者完成身份驗證後，可以將自己或朋友的形象嵌入AI生成的場景中，例如出現在巴黎鐵塔前的派對，或是參與動漫風格的戰鬥場面，實現高度個性化的影音創作。應用介面則借鑑TikTok的短影音模式，採用垂直滑動流形式，並強調「二次創作」價值，讓使用者能透過自然語言直接調整影片偏好。

在發佈策略上，Sora 2與Sora App初期僅以邀請制方式開放，主要鎖定美國與加拿大市場，ChatGPT的付費用戶優先獲得體驗資格。目前獨立App僅支援iOS平台，安卓用戶則需透過網頁端使用。由於產品仍處於基礎階段，目前生成影片的解析度暫時限制在360p，但隨著測試推進，功能預計會逐步完善。

不過，這一創新同時伴隨爭議。由於Sora 2的生成內容默認允許使用未明確退出的版權素材，引發業界對於智慧財產權的憂慮。雖然官方規定嚴禁生成公眾人物的影像，並內建動態浮水印與檢測工具，透過多層級的內容審查與攔截機制維護合規性，但外界仍擔心未來可能出現的版權糾紛與濫用風險。

整體而言，Sora 2與Sora App的推出不僅展現OpenAI在多模態生成上的新高度，也可能徹底改變短影音創作、影視製作乃至社交媒體的互動模式，成為下一波AI與文化產業融合的重要里程碑。

On October 1, 2025, OpenAI officially released its next-generation video generation model Sora 2, along with a standalone social application, Sora App, marking a major step forward in AI-driven video creation and interactive social experiences. Industry observers have described the launch as the “GPT-3.5 moment for video,” signaling a potential transformation in short-form content, filmmaking, and social media.

From a technological perspective, Sora 2 delivers significant upgrades over its predecessor. The model can now accurately simulate real-world physical laws—for instance, a missed basketball shot will realistically bounce back—and it supports simultaneous generation of sound effects, dialogue, and background music, enhancing immersion. Another breakthrough is its “world state continuity” function, which ensures consistency across multiple shots, maintaining details like lighting, costumes, and environmental layout. Users can also apply director-style storyboard controls, giving AI-generated videos a more cinematic and professional quality.

In terms of social interaction, the newly launched Sora App introduces a feature called “Cameos.” After identity verification, users can insert themselves or their friends into AI-generated scenes—whether attending a party at the Eiffel Tower or engaging in an anime-style battle—enabling highly personalized video experiences. The app adopts a TikTok-like vertical video feed, with a recommendation algorithm designed to emphasize remix and creative reuse value, while allowing users to refine preferences through natural language prompts.

For its rollout strategy, OpenAI is starting with an invite-only system, initially targeting users in the United States and Canada. Paid ChatGPT subscribers will receive priority access. At launch, the standalone app is available only on iOS, while Android users must rely on the web version. Since the platform is still in its early stage, video output is currently limited to 360p resolution, though more advanced features are expected over time.

Despite its promise, Sora 2 has also sparked debate. The model allows the use of copyrighted materials by default unless creators explicitly opt out, raising concerns over intellectual property. OpenAI has banned the use of public figures’ likenesses and has implemented built-in safeguards such as dynamic watermarking and multi-layered content filters, aiming to reduce risks of misuse. However, legal and ethical questions about ownership and potential abuse remain pressing issues.

Overall, the debut of Sora 2 and Sora App showcases OpenAI’s progress in multimodal AI and hints at a profound shift in how video content is created, shared, and experienced. It not only enhances creative expression but may also reshape the very logic of digital entertainment and online social interaction.