根據市場研究機構Circana（前身為 NPD Group）於2026年1月公布的美國電玩市場報告顯示，PlayStation 5在主機硬體的「銷售台數」與「銷售金額」兩項核心指標上皆排名第一，再度成為美國市場最暢銷遊戲主機，並成功超越任天堂新世代主機Nintendo Switch 2。這項結果顯示，即便PS5已上市超過五年，仍維持強勁的市場競爭力與消費者需求。

回顧時間軸，Switch 2在2025年12月假期檔期曾奪下全美銷量冠軍，反映新主機上市初期的強烈換機潮與節慶購物動能。然而進入2026年後，市場需求回歸常態，PS5 依靠成熟的產品生態與促銷策略迅速反超，在新年度開局重新站上龍頭位置，也凸顯傳統主機生命周期中「中後期穩定銷售」的典型現象。

從硬體銷售表現來看，PS5雖然整體銷售額較去年同期下降約17%，但降幅仍低於市場預期，使其得以維持第一名地位。分析師普遍認為，這與年末後延續的折扣活動、同捆遊戲組合以及主機供應穩定化密切相關。對許多尚未升級次世代主機的玩家而言，價格逐漸合理化的PS5反而在產品成熟期展現更高的吸引力。

Switch 2則在2026年1月位居第二名，表現依然穩健。其銷售動能在一定程度上抵銷其他平台的疲弱表現，例如Xbox Series X and Series S同期銷量年減約27%，而初代Nintendo Switch則因世代交替出現高達79%的下滑。整體而言，新主機帶動的需求仍推升美國遊戲硬體總支出年增約16%，顯示市場並未衰退，而是正在進行世代轉換。

若將視角放至全球市場，情況則略有不同。根據VGChartz的估算數據，Switch 2 在2026年1月全球銷量約為76.5萬台，略高於PS5的約76萬台，代表任天堂在日本、歐洲及部分亞洲市場仍具高度優勢，也說明兩大平台目前呈現「美國市場 Sony 領先、全球銷量互有勝負」的競爭格局。

在軟體銷售方面，美國市場當月最暢銷遊戲為Call of Duty: Black Ops 7，第二名則為NBA 2K26，顯示傳統大型年貨系列作品仍是主機銷售的重要推動力，尤其對硬派玩家與核心市場影響顯著。

多家遊戲媒體與分析師指出，PS5的短期領先很可能與節後促銷週期及高價值同捆包策略有關，而非市場趨勢的根本逆轉。對任天堂而言，Switch 2的表現並不代表動能減弱。相反地，截至2026年2月初，其全球累計銷量已達約1,737萬台，展現極快的普及速度，甚至接近歷代成功主機初期的成長曲線。

市場普遍預期，隨著 2026年2月至3月重量級作品陸續推出，包括新作Pokémon Pokopia的上市，Switch 2的銷售動能可能再次明顯升溫。若第一方內容成功帶動裝機率，主機市場競爭格局在春季檔期仍存在重新洗牌的可能。

整體而言，2026年初的主機市場呈現出一種罕見局面：一方面是生命周期中後段的PS5依靠成熟生態持續穩定輸出，另一方面則是Switch 2以高速普及率建立下一世代基礎。兩者並非單純的世代交替關係，而更像是不同商業節奏與玩家族群並行發展的競爭模式，也預示2026年將成為主機市場競爭最激烈的年度之一。

According to the January 2026 U.S. market report released by Circana (formerly NPD), the PlayStation 5 (PS5) ranked first in both hardware unit sales and total revenue, surpassing Nintendo’s new console, the Nintendo Switch 2.

Although the Switch 2 had previously claimed the top spot in U.S. sales in December 2025, the five-year-old PS5 regained the lead at the start of 2026.

In terms of hardware performance, the PS5 once again secured the No.1 position. Despite a 17% year-over-year decline in revenue, it successfully maintained its status as the best-selling console in the United States. The Switch 2 ranked second in January; however, its strong sales performance offset declines from other platforms—Xbox Series X/S sales fell by 27%, while the original Switch dropped by 79%—helping drive overall hardware spending up by 16%.

From a global perspective, although the Switch 2 trailed the PS5 in U.S. sales during January, estimates from VGChartz indicate that worldwide sales of the Switch 2 in January 2026 (approximately 765,000 units) slightly exceeded those of the PS5 (about 760,000 units).

Key market data for January 2026 shows that the PS5 led both U.S. console unit sales and revenue rankings, with the Nintendo Switch 2 placing second in both categories. The best-selling games in the United States were Call of Duty: Black Ops 7 in first place and NBA 2K26 in second.

According to analysts and media outlets such as Kotaku and Eurogamer, the PS5’s continued lead may largely be attributed to post-holiday promotions and the sustained appeal of bundled packages. For Nintendo, the Switch 2’s performance does not signal weakness; by early February 2026, its global cumulative sales had already reached approximately 17.37 million units, demonstrating an exceptionally rapid adoption rate.

With major upcoming releases scheduled between February and March 2026—including the new Pokémon title Pokémon Pokopia—market expectations suggest that Switch 2 sales could experience another significant surge in the near future.