中國的評分制度提升服務品質卻也帶來客戶霸凌事件

2025-06-04

中國導入的評分制度確實帶來服務品質的顯著提升,但同時也衍生出一系列值得深思的問題。這個制度的初衷是透過消費者的即時反饋來督促服務提供者不斷改進,在實際運作中卻形成某種程度的"數字暴政",特別是在外賣行業表現得尤為明顯。

評分制度的優勢顯而易見。它創造一個透明的服務評價體系,讓消費者的聲音能夠直接影響商家的經營。這種即時反饋機制促使餐廳、外賣平台等服務提供者不斷優化服務流程,提升服務標準。從宏觀角度看,這套制度確實推動整個服務業的專業化與標準化進程。消費者獲得更多話語權,能夠通過評分系統表達滿意或不滿,這在一定程度上促進市場的良性競爭。

然而,這套制度的弊端也日益凸顯。最嚴重的問題莫過於對基層服務人員,特別是外賣騎手的不合理壓力。平台設定的送餐時限往往過於苛刻,加上交通狀況等不可控因素,導致騎手經常被迫在安全與時效之間做出艱難抉擇。更令人擔憂的是,部分消費者濫用評分權力,因細微不滿就給予差評,甚至以差評為要挾要求免單,這實質上形成一種新型的服務業霸凌現象。商家和外賣員為避免差評,不得不無條件滿足各種不合理要求,這種單方面的權力傾斜正在扭曲正常的服務關係。

要改善這種狀況,需要多方協同發力。平台企業應當重新審視評分機制的設計,不能簡單將所有責任轉嫁給最末端的服務人員。具體而言,可以引入更科學的評價維度,不僅考量送達時間,也應納入服務態度、溝通品質等綜合指標。同時,對於明顯惡意的差評,平台應當建立甄別和過濾機制,保護服務提供者的正當權益。在時限設定上,也應該更加人性化,考慮天氣、交通等客觀因素,給予適當彈性。

政府監管部門也應發揮更積極的作用。可以考慮制定服務業評價標準的指導性規範,防止平台企業制定過於苛刻的評判標準。對於濫用評價權力、惡意勒索免單的行為,應當明確其法律邊界,必要時予以規制。同時,應該鼓勵建立服務人員的權益保護機制,例如成立行業工會或協會,為基層從業者提供申訴和維權渠道。

從消費者的角度來看,也需要培養更理性的評價文化。評價系統的本意是促進服務品質提升,而非成為施壓工具。社會各界應該倡導相互尊重的服務關係,理解服務行業的實際困難,避免將日常的不滿情緒全部發洩在個別服務人員身上。

企業內部管理也需更加人性化。可以借鑒一些先進企業的做法,設立"容錯機制",對於非主觀因素造成的服務延誤予以理解;建立員工心理輔導體系,幫助服務人員應對工作壓力;完善激勵機制,不僅懲罰失誤,更要獎勵優質服務,形成正向循環。

長遠來看,一個健康的服務業生態應該建立在相互尊重的基礎上。評分制度不應異化為數字暴政,而應該成為促進服務創新的工具。這需要平台、商家、從業者和消費者共同維護,在提升服務品質的同時,也要保障從業者的基本尊嚴與權益。只有這樣,才能真正實現服務業的可持續發展,讓優質服務成為社會文明的標誌,而非壓迫的產物。

The rating system introduced in China has indeed led to a significant improvement in service quality, but at the same time, it has given rise to a series of issues that merit deeper reflection. The original intention behind this system was to encourage service providers to continually improve through real-time consumer feedback. However, in practice, it has in some ways evolved into a form of "digital tyranny," particularly evident in the food delivery industry.

The advantages of the rating system are clear. It creates a transparent evaluation framework that allows consumers’ voices to directly influence business operations. This immediate feedback mechanism pushes restaurants and delivery platforms to continuously optimize their service processes and raise standards. From a macro perspective, the system has undoubtedly accelerated the professionalization and standardization of the service industry. Consumers now enjoy greater agency, able to express satisfaction or dissatisfaction through ratings, which helps foster healthy market competition.

 

However, the downsides of the system are becoming increasingly apparent. The most serious issue is the undue pressure it places on frontline service workers, especially food delivery couriers. The delivery deadlines set by platforms are often excessively strict. Combined with uncontrollable factors like traffic conditions, couriers are frequently forced to make difficult choices between safety and timeliness. Even more concerning is the misuse of rating power by some consumers—giving poor ratings over trivial issues, or even using the threat of negative reviews to demand free meals. This effectively creates a new form of bullying in the service sector. To avoid bad reviews, businesses and couriers often feel compelled to meet unreasonable demands unconditionally. This one-sided power imbalance is distorting the normal dynamics of service relationships.

Improving this situation requires collaborative efforts from multiple parties. Platform companies should re-examine the design of their rating systems instead of simply passing all responsibility to frontline workers. Specifically, more scientific and comprehensive evaluation criteria should be introduced—considering not only delivery time but also service attitude, communication quality, and other factors. Additionally, platforms should implement mechanisms to identify and filter out clearly malicious reviews in order to protect the legitimate rights of service providers. Time limits should also be set with greater flexibility, taking into account factors like weather and traffic conditions.

Government regulators should also play a more active role. They could consider developing guiding standards for service industry evaluations to prevent platforms from imposing excessively harsh metrics. Behavior such as abusing the rating system or extorting free services with negative reviews should have clearly defined legal boundaries and be subject to appropriate regulation. At the same time, service workers' rights should be protected through initiatives like the establishment of industry unions or associations, which would provide channels for complaints and advocacy.

From the consumer perspective, a more rational rating culture also needs to be cultivated. The true purpose of rating systems is to improve service quality—not to serve as tools for coercion. Society as a whole should promote a culture of mutual respect in service interactions, encouraging understanding of the challenges faced by service workers and discouraging the misdirection of daily frustrations onto individual employees.

Internally, companies should adopt more humane management practices. This could include drawing on best practices from leading enterprises, such as implementing a "fault tolerance mechanism" that accounts for delays caused by uncontrollable factors; establishing employee mental health support systems to help workers cope with stress; and improving incentive structures to reward excellent service—not just punish mistakes—thus creating a virtuous cycle.

In the long run, a healthy service industry ecosystem must be built on a foundation of mutual respect. Rating systems should not become instruments of digital tyranny but rather tools for encouraging innovation in service. Achieving this requires the joint efforts of platforms, businesses, workers, and consumers. While striving to enhance service quality, we must also protect the fundamental dignity and rights of workers. Only then can we ensure the sustainable development of the service industry and make high-quality service a symbol of social progress, rather than a product of exploitation.