好萊塢的第一家特斯拉餐廳「Tesla Diner」正式進入試營運階段
美國加州好萊塢的第一家特斯拉餐廳「Tesla Diner」近日正式進入試營運階段,迅速引發話題。這間餐廳不僅是特斯拉跨足餐飲業的全新嘗試,更是實踐未來主義與科技生活的展示平台。更引人矚目的是,特斯拉自家研發的人形機器人「Optimus」也正式「上崗」,參與餐廳內部的工作流程,從場內搬運、基本接待,到展示性質的互動演出,令現場顧客感到彷彿置身於賽博朋克電影場景之中。
這家餐廳位於洛杉磯好萊塢大道與聖塔莫尼卡大道交界,地點選擇極具象徵性。建築風格採用50年代美國經典的「復古車廳餐館」(Drive-in Diner)設計語彙,結合不鏽鋼外牆、霓虹燈標誌與大型LED播放螢幕,打造出一種懷舊與未來融合的衝突美學。車主可以將特斯拉車輛停入餐廳附設的充電車位,在等候充電的同時透過車窗觀賞巨型螢幕播放的電影,也能點餐送到車邊享用,極具娛樂性與便利性。
餐廳內部設有傳統餐桌區與戶外車用餐點區,菜單內容融合美式速食經典與科技主題,例如以電池命名的飲料、火箭形狀的甜點、還有以伊隆·馬斯克名言命名的套餐等。整體消費體驗被精心設計成既符合特斯拉品牌科技形象,又富有趣味與討論度。
而最吸睛的莫過於Optimus機器人首次實際投入商業空間。Optimus是特斯拉自2021年起公開開發的人形AI機器人,具備基本行走、物品搬運與感應互動能力。在Tesla Diner中,Optimus不僅能夠運送物品至指定位置,甚至可以進行簡單的肢體互動,例如向顧客揮手、點頭、進行基本指示操作等。雖然現階段仍屬於展示性質居多,但特斯拉方面強調,這只是初步實驗,未來希望能將Optimus廣泛應用於實際勞動場景中,減輕人力負擔。
這種科技餐飲模式被許多媒體形容為「賽博朋克的現實降臨」,特別是在機器人勞動力議題日益受關注的今天,Tesla Diner不僅是企業跨界的嘗試,更是對未來生活方式的預演。顧客反應整體正面,多數人表示這不只是吃飯充電,而是一場體驗未來的旅程。
未來,特斯拉是否會將這類型的餐廳推向全美甚至全球,目前仍未有明確時間表,但可以預見的是,結合電動車生活、生態建設與人工智慧的特斯拉品牌,正持續擴展其在科技生活領域的邊界。Tesla Diner不只是餐廳,更像是一個品牌理念的縮影,一個將馬斯克式未來藍圖轉化為現實的實驗場。
The first Tesla restaurant, “Tesla Diner,” located in Hollywood, California, has recently entered its trial operation phase, quickly sparking widespread attention. This restaurant is not only Tesla’s bold foray into the food and beverage industry but also serves as a showcase of futurism and tech-integrated living. What truly steals the spotlight is the participation of Tesla’s humanoid robot “Optimus,” which has officially begun assisting with in-house operations—handling tasks from transporting items and greeting customers to performing interactive demonstrations. The presence of the robot gives customers the surreal feeling of stepping into a cyberpunk film.
Strategically located at the intersection of Hollywood Boulevard and Santa Monica Boulevard in Los Angeles, the site is symbolic. The building’s design is inspired by classic 1950s American drive-in diners, featuring stainless steel façades, neon signage, and large LED screens. This creates a striking visual blend of retro nostalgia and futuristic aesthetics. Tesla vehicle owners can park in dedicated charging bays, watch movies on the large outdoor screens through their windshields while charging, and have meals delivered directly to their cars—offering a mix of entertainment and convenience.
Inside, the restaurant offers both indoor seating and outdoor car-service areas. The menu combines American fast-food classics with tech-themed twists—such as drinks named after batteries, rocket-shaped desserts, and combo meals inspired by Elon Musk’s famous quotes. The entire dining experience is thoughtfully crafted to reflect Tesla’s innovative brand identity while adding a layer of fun and conversation value.
The debut of Optimus in a commercial setting is undoubtedly the most eye-catching element. First revealed in 2021, Optimus is Tesla’s AI-powered humanoid robot capable of basic walking, object handling, and interactive sensing. At Tesla Diner, Optimus can transport items to designated areas and even perform simple gestures like waving, nodding, and giving basic directions. While much of its current role is demonstrative, Tesla has emphasized that this is only the beginning of its experiments, with ambitions to deploy Optimus widely in practical labor scenarios to reduce human workload.
This fusion of technology and dining has been described by many media outlets as “cyberpunk made real.” In an era where robotic labor is increasingly discussed, Tesla Diner is more than just a corporate crossover—it acts as a preview of future lifestyles. Customer feedback has been largely positive, with many saying the experience is not merely about dining or charging a vehicle, but a journey into the future.
As for whether Tesla plans to roll out similar restaurants nationwide or globally, no official timeline has been announced. However, it’s clear that the company continues to push the boundaries of tech-driven living, integrating electric vehicles, AI, and sustainable ecosystems under its brand. Tesla Diner is not just a restaurant—it’s a microcosm of the Tesla philosophy, a testbed for Elon Musk’s vision of the future brought to life.
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