近日，知名品牌「麻六記」因產品發霉、氣味刺鼻等食品安全問題，引發廣泛關注與消費者不滿。事件起因於7月22日，深圳的陳女士（化姓）在深圳的開市客（Costco）門店購買一箱「麻六記酸辣粉」，價格為65.9元人民幣，一箱共含8盒。然而，僅僅三天後的7月25日，當她打開其中一盒進行沖泡時，竟發現酸辣粉的粉餅已出現發霉情況，並伴隨一股明顯刺鼻的異味。她隨即將情況反映給門店，開市客當日為其辦理退貨，並全額退款。不過，對於是否有額外賠償，門店僅表示「客服經理將於下週五前給予答覆」，暫無進一步明確安排。

陳女士提供的產品照片顯示，該批酸辣粉的生產日期為2024年6月16日，按理應屬於新鮮產品，但其表面已經可見疑似發霉斑點，顯示可能存在生產、儲運或保存環節的品質問題。

與此同時，不只深圳地區有類似投訴。據媒體報導，來自上海、寧波等城市的消費者也在社交平台上陸續發帖，反映自己在當地的開市客門店購買的「麻六記酸辣粉」出現發霉現象，並同樣表示味道刺鼻、外觀異常。多位消費者表示，門店雖已為其辦理退貨並退款，但對於進一步的賠償和品牌方的正式回應仍無下文。

7月25日，有記者致電開市客上海門店，工作人員證實，近兩日「麻六記酸辣粉」產品確已從貨架下架。對於下架原因，對方表示是接獲來自供應商麻六記方面的通知，但未透露更詳細資訊。同樣的回應也出現在深圳、蘇州、杭州等地的開市客門店——均確認該產品已被全線下架，而在Costco官方App上也無法再檢索到「麻六記」的相關產品。

隨後，開市客方面針對媒體詢問作出回應，說明此次下架是出於近期例行的商品品質巡檢中，發現該款酸辣粉產品存在「品質波動」。為了保障消費者權益並遵守商品品質控管標準，開市客主動暫停銷售該產品，至於是否、何時會重新上架，目前尚未有明確時間表。同時，開市客也透露，該品牌在開市客販售的版本，其包裝規格與食材組成與其他電商或通路渠道可能有所不同。

「麻六記」這個品牌在大陸地區具有相當高的知名度，背後的創辦人正是大S（徐熙媛）的前夫汪小菲。汪小菲長期以來在兩岸餐飲市場發展，並以個人名氣與流量為品牌背書，成功打造出「麻六記」這一主打重慶麻辣風味的餐食品牌，產品涵蓋酸辣粉、拌麵、調料包等多樣選擇，並積極進軍線上與線下零售市場。進入開市客等高端賣場，原本被視為其品牌邁向中高端市場的重要一步。

然而，這次食品安全事件無疑對「麻六記」品牌形象造成重創，特別是在高標準、重信譽的賣場如Costco被下架，更讓消費者對產品品質產生疑慮。不少網民直言：「明星光環撐不起品質問題」，也有聲音呼籲相關監管部門介入調查，防止類似事件一再發生。

總的來說，此次麻六記酸辣粉發霉事件，從個案投訴迅速擴大為多地連鎖反應，不僅引起品牌危機，也讓消費者再次關注食品加工、流通與存儲環節的安全風險。未來，汪小菲與其團隊如何正面回應輿論，挽回品牌信任，將是關注的焦點。

Recently, the well-known brand “Ma Liu Ji” has come under intense public scrutiny due to food safety issues involving moldy products and strong, unpleasant odors. The incident began on July 22, when Ms. Chen (a pseudonym) from Shenzhen purchased a box of “Ma Liu Ji Hot and Sour Vermicelli” at a local Costco store for 65.9 RMB. The box contained eight individual servings. However, just three days later, on July 25, when she opened one of the packages to prepare it, she discovered that the vermicelli cake inside was moldy and emitted a strong, pungent odor. She immediately reported the issue to the store, which processed a return and issued a full refund. As for further compensation, the store told her that the customer service manager would respond by the following Friday, with no additional arrangements confirmed at that time.

The product photo provided by Ms. Chen shows that the manufacturing date of the hot and sour vermicelli was June 16, 2024—a date that should fall within the product’s freshness period. Nonetheless, visible mold spots suggest possible quality control issues during production, storage, or distribution.

Moreover, similar complaints have emerged from other cities beyond Shenzhen. According to media reports, consumers in Shanghai, Ningbo, and other regions have also posted on social media, reporting that the Ma Liu Ji vermicelli purchased from Costco locations showed signs of mold, abnormal appearance, and foul odor. Several consumers confirmed the truth of the claims and noted that while Costco stores refunded the product price, there has been no further update regarding compensation or a formal statement from the brand.

On July 25, a reporter contacted Costco’s Shanghai branch, and staff confirmed that Ma Liu Ji hot and sour vermicelli had been pulled from shelves in the past two days. The reason, they said, was based on a notice received from the supplier, Ma Liu Ji, although no further details were disclosed. The same response was echoed at Costco stores in Shenzhen, Suzhou, and Hangzhou—each confirming that the product had been completely removed from shelves. In addition, the product could no longer be found on the official Costco app.

Later, in response to media inquiries, a Costco spokesperson clarified that the removal of the product followed routine quality inspections, which revealed “quality fluctuations” in the product. In accordance with internal product control protocols and to protect consumer rights, Costco proactively suspended sales of the product. As for whether the product will return to shelves and when, there is currently no confirmed timeline. Costco also noted that the version of the product sold in their stores may differ in packaging and ingredient composition from those sold through other online or retail channels.

“Ma Liu Ji” is a widely recognized brand in mainland China, founded by Wang Xiaofei, the ex-husband of Taiwanese actress Barbie Hsu (known as Da S). Wang has long been active in the cross-strait food and beverage industry, leveraging his public image and online influence to promote the brand. “Ma Liu Ji” specializes in Chongqing-style spicy food products, including hot and sour vermicelli, mixed noodles, seasoning packs, and more. The brand has expanded aggressively into both online platforms and physical retail, and its entry into high-end stores like Costco was considered a key step toward establishing a more premium market presence.

However, this food safety incident has dealt a severe blow to the brand’s image. Being pulled from shelves at a high-standard, reputation-conscious retailer like Costco has raised serious consumer doubts about product quality. Many internet users have commented, “Celebrity influence can’t cover up quality problems,” while others have called for regulatory authorities to investigate and prevent similar incidents from recurring.

In conclusion, what began as an isolated customer complaint about Ma Liu Ji’s moldy hot and sour vermicelli has rapidly escalated into a broader issue affecting multiple regions, triggering a brand crisis and renewed public concern over food production, distribution, and storage safety. How Wang Xiaofei and his team respond to the backlash and work to restore consumer trust will be closely watched moving forward.