2025年7月31日，知名電腦外設品牌羅技（Logitech）的執行長Hanneke Faber正式對外宣布，公司正在積極推進將其部分產品生產線從中國遷出的計畫，目的是為應對日益嚴峻的美國對中國進口產品所加徵的高額關稅政策。根據她的說法，目前這項轉移計畫進展順利，公司目標是在2025年底之前，將從中國製造的產品在美國總進口量中的比例壓低至10%以內。

Faber透露，截至目前，來自中國的產品佔羅技進口到美國的比重已經下降至略高於30%，距離目標還有一段距離，但公司對年底前完成目標充滿信心。她也明確指出，羅技已經開始將生產線逐步轉移至馬來西亞、墨西哥、泰國與越南等地，以分散風險並降低對單一生產基地的依賴。

這項決策的背後，與美國針對中國製造科技產品徵收高額關稅有直接關聯。根據目前的關稅規定，中國製造的滑鼠與鍵盤分別需繳納20%與30%的進口關稅。這對羅技這類依賴外部組裝與製造的科技企業來說，是一筆不小的成本負擔，也成為迫使其產能加速外移的重要推力。

值得注意的是，CEO也坦言，由於生產與供應鏈重組所帶來的成本上升，羅技的產品售價將提高約10%。這意味著在全球市場特別是美國消費者層面，可能會面臨一波價格調整壓力。

整體而言，這次羅技的動作不僅反映出國際品牌對全球地緣政治與貿易政策變化的高度敏感，也象徵著過去數十年「中國世界工廠」地位正在發生轉變。在供應鏈多元化已成趨勢的當下，類似羅技這樣的跨國企業，勢必將持續調整其全球布局，以維持競爭優勢並應對政策與成本帶來的挑戰。

On July 31, 2025, Logitech CEO Hanneke Faber publicly announced that the company is actively moving part of its production lines out of China in response to increasing U.S. tariffs on Chinese imports. According to Faber, the transition is progressing smoothly, and the company aims to reduce the proportion of products manufactured in China to just 10% of its total U.S. imports by the end of the year.

As of now, products made in China still account for slightly over 30% of Logitech’s imports to the U.S., but the company remains confident it will meet its target before year-end. Faber also revealed that Logitech has already begun relocating its manufacturing operations to Malaysia, Mexico, Thailand, and Vietnam, aiming to diversify its supply chain and reduce overreliance on a single production base.

This strategic shift is directly driven by high tariffs imposed by the U.S. on Chinese-made technology products. Under current regulations, computer mice and keyboards produced in China are subject to import duties of 20% and 30%, respectively. For a tech company like Logitech, which heavily depends on outsourced assembly and manufacturing, these tariffs present a significant cost burden and have accelerated the company’s efforts to shift production elsewhere.

Faber also acknowledged that due to the rising costs associated with restructuring the supply chain and moving manufacturing operations, Logitech will increase its product prices by approximately 10%. This price adjustment will likely be felt by global consumers, particularly in the U.S. market.

Overall, Logitech’s move highlights how global brands are becoming increasingly sensitive to geopolitical tensions and trade policy shifts. It also reflects the broader trend of shifting away from China’s long-standing role as the “world’s factory.” As supply chain diversification becomes more critical, multinational companies like Logitech are expected to continue restructuring their global operations to maintain competitiveness while navigating new economic and political challenges.