近日，中國高端吃到飽自助餐市場掀起一場被形容為「大逃殺」的倒閉潮，而事件的焦點，正是曾被譽為「海鮮自助界頂流」的品牌——海鼎薈。

過去，海鼎薈以豐富的海鮮品項、精緻的自助餐形式和相對高端的用餐環境，在廈門、泉州、晉江等地建立極高的知名度，不少消費者甚至將其視為請客、聚會的首選。然而，近日多地網友卻在社交平台爆料，這家曾經人潮洶湧的餐廳品牌多家門店突然關門停業，且毫無事前預兆。

在泉州與晉江，顧客發現原本正常營業的海鼎薈餐廳大門緊鎖，店內空無一人，窗戶與門口張貼著「停業調整」的公告。更令人震驚的是，廈門的情況同樣如此。當地知名的海鼎薈濱北門店已經關閉，門口貼有物業的欠費催繳通知，顯示該店拖欠物業費用共計14萬7千元人民幣。消費者購買的儲值卡與餐券，也在毫無通知的情況下被清零或直接退回，導致不少會員蒙受經濟損失。

有廈門顧客透露，自己花費數千元辦理的會員卡還剩下大筆餘額，如今卻形同廢紙。面對突如其來的停業，部分消費者已經自發成立維權群組，希望集結力量，向品牌方或相關部門追討損失。然而，店方遲遲未有公開說明或賠償方案，讓外界對其經營狀況與資金鏈產生高度質疑。

事實上，海鼎薈的困境並非孤例。近年來，中國高端自助餐業態面臨激烈競爭與經營壓力，不少品牌因高額租金、食材成本上漲及疫情期間客流銳減而陷入資金斷裂的危機。據業內人士估算，高端自助餐門店的倒閉率已達到八成之多，而留下來的店家往往也在苦苦支撐。一旦資金鏈出現斷裂，連鎖反應會迅速引發門店集體關閉，給消費者和供應商都帶來損失。

海鼎薈的突然「消失」，成為這波行業洗牌中最具代表性的案例之一。它揭示的不僅是單一品牌的經營失敗，更反映出高端自助餐市場在消費習慣轉變、競爭格局變化與成本壓力多重夾擊下的脆弱性。對許多消費者而言，這場「大逃殺」不只是美食的消逝，更是一場關於信任與保障的危機。

Recently, China’s high-end all-you-can-eat buffet market has been swept by what has been described as a “battle royale” wave of closures. At the center of this upheaval is the once-celebrated brand “Haidinghui,” which had been hailed as the “top name in the seafood buffet world.”

In the past, Haidinghui earned a stellar reputation in cities such as Xiamen, Quanzhou, and Jinjiang with its abundant seafood selection, refined buffet style, and relatively upscale dining environment. Many customers regarded it as the go-to choice for hosting guests or gatherings. However, in recent days, netizens from multiple cities have reported on social media that several Haidinghui outlets, once bustling with diners, have abruptly closed without any prior warning.

In Quanzhou and Jinjiang, customers discovered that restaurants that had been operating normally just days earlier were now locked up, with “temporarily closed for adjustment” notices posted on the windows and doors. To the shock of many, the situation was the same in Xiamen. The well-known Binbei branch of Haidinghui in Xiamen had also shut down, with an overdue payment notice from the property management pasted at the entrance, stating that the restaurant owed a total of 147,000 yuan in property fees. Prepaid membership cards and dining vouchers purchased by customers were cleared to zero or refunded without notice, leaving many members facing financial losses.