2025年8月15日，肯德基在中國上海推出一個全新的餐飲副品牌「炸雞兄弟」，專門經營炸雞產品。這一舉措被視為肯德基進一步細分市場、拓展年輕消費群體的重要嘗試。與傳統的肯德基門店不同，「炸雞兄弟」定位為小型街邊店，店鋪面積僅有15至20平方米，員工配置約為3至4人，營運模式以外賣與外帶為主，幾乎不設堂食，強調「走食」的快節奏消費體驗。

首批開業的兩家店鋪分別主打中式與韓式炸雞，其中中式炸雞店的設計與產品尤為引人注目。品牌利用肯德基原有的供應鏈與SOP（標準作業流程），以高度工業化與標準化的模式切入炸雞市場，並強調自身的三大優勢：「食材安心可追溯」、「金標品質有傳承」、「操作規範嚴把控」，從而將肯德基一貫的食品安全和標準品質優勢延伸到這一新品牌中。

在價格方面，「炸雞兄弟」明顯走的是大眾化路線，客單價控制在30元左右，比肯德基夜宵菜單中的同類產品更便宜，且風味更加多樣化。比如，招牌「生炸大雞腿」售價17.8元一串，口味包含五香原味、荊楚甜辣風味、老式干煸風味；「生炸大雞架」則是12.8元三粒，提供沈陽甜辣噴醋與延邊燒烤辣白菜兩種口味。這些原本存在於肯德基夜宵菜單的單品，如今在「炸雞兄弟」店裡更平價、更接地氣。

另一特色是「炸雞零食」系列，選用不同部位的雞肉，每個部位搭配不同的風味，包括近期流行的「木姜子風味」。這些零食類炸雞多為生品現炸，價格區間為13.8至18.8元/250克，滿足消費者隨買隨走的需求。同時，店內還有「東方煙火串串」與「解膩素味」等小食產品，前者售價自4.8元/串起，後者自9.8元/串起，辣度涵蓋不辣、微辣與麻辣多種層次，並提供多款瓶裝飲品搭配。

針對不同消費需求，品牌在線上小程序中設置多種套餐，例如單人套餐26.8元起，雙人套餐39.9元起。套餐的核心產品是無骨炸雞與翅根，強調「現裹漿、現烹炸、現刷醬」的製作流程，以確保口感新鮮酥脆。無骨炸雞有雙拼14塊售價28元、三拼21塊售價38元，而翅根則是雙拼8塊售價40元。在調味上，「炸雞兄弟」提供8種特色醬料，涵蓋傳統與創新風味，例如濃香芝士、琥珀甜辣、妙妙香蕉等，通過復合調味料營造更豐富的味覺層次。產品特色之一是外層的「大米脆殼」，酥脆薄香，進一步凸顯了與傳統炸雞的差異化。

總體來看，「炸雞兄弟」代表著肯德基在中國市場的一次新嘗試。它既保留肯德基一貫的品質與供應鏈優勢，又通過小店模式降低運營成本，為未來快速複製與規模化拓展提供了可能。無論是從價格帶、產品定位，還是快節奏消費的定位來看，這一新品牌都意圖迎合年輕人與外賣市場的需求，或將成為肯德基在中國餐飲市場上的又一張新名片。

On August 15, 2025, KFC officially launched a new sub-brand in China called “Fried Chicken Brothers”, focusing exclusively on fried chicken. This move is seen as KFC’s attempt to further segment the market and attract younger consumers. Unlike traditional KFC restaurants, “Fried Chicken Brothers” operates as small street-side shops, with a floor area of just 15 to 20 square meters, staffed by only 3 to 4 employees. The business model centers on takeaway and delivery, with little to no dine-in space, emphasizing a fast-paced “grab-and-go” dining experience.

The first two stores opened under this brand highlight Chinese-style and Korean-style fried chicken respectively, with the Chinese-style version drawing particular attention. Leveraging KFC’s existing supply chain and SOP (standard operating procedures), the brand enters the fried chicken segment with a highly industrialized and standardized approach. It also emphasizes its three key advantages: “traceable and safe ingredients,” “gold-standard quality with heritage,” and “strictly controlled operations,” thereby extending KFC’s long-standing strengths in food safety and quality assurance into this new venture.

In terms of pricing, “Fried Chicken Brothers” positions itself as affordable, with an average customer spend of around 30 RMB. Compared to similar products from KFC’s late-night menu, these items are not only cheaper but also offer more variety in flavor. For example, the signature “Fresh-Fried Chicken Drumstick” is priced at 17.8 RMB per skewer, available in flavors such as Five-Spice Original, Jingchu Sweet & Spicy, and Old-Style Dry Stir-Fry. Another highlight, the “Fresh-Fried Chicken Rack”, is priced at 12.8 RMB for three pieces, featuring Shenyang Sweet & Sour and Yanbian Spicy BBQ Kimchi flavors. These items, originally part of KFC’s late-night offerings, are now available in more accessible versions at “Fried Chicken Brothers.”

Another standout is the “Fried Chicken Snacks” line, which uses different chicken parts, each paired with unique flavors, including the trendy “Litsea Cubeba” seasoning. Most of these snack items are freshly fried on-site, priced between 13.8 to 18.8 RMB per 250 grams, catering to the “grab-and-go” trend. Additional offerings include the “Oriental Fireworks Skewers” (starting at 4.8 RMB per skewer) and “Light Veggie Snacks” (starting at 9.8 RMB per skewer), with spice levels ranging from non-spicy to mildly spicy and extra hot, complemented by bottled drinks.

To meet different customer needs, the brand also provides meal sets through its mini-program. Single sets start at 26.8 RMB, while double sets are priced from 39.9 RMB. Core items include boneless fried chicken and chicken wing roots, prepared with the process of “freshly coated, freshly fried, freshly sauced” to ensure a crispy and flavorful experience. Boneless fried chicken comes in double (14 pieces for 28 RMB) and triple combos (21 pieces for 38 RMB), while wing roots are available as a double combo (8 pieces for 40 RMB).

Flavor options are another key selling point. Customers can choose from 8 signature sauces, including Rich Cheese, Amber Sweet & Spicy, and Quirky Banana, adding layered flavors through compound seasonings. A notable feature is the crispy rice crust coating, which provides a thin, crunchy texture that differentiates the product from traditional fried chicken.

Overall, “Fried Chicken Brothers” represents KFC’s new strategic experiment in the Chinese market. By retaining KFC’s established strengths in quality control and supply chain management while adopting a small-store model to reduce operating costs, the brand has set the foundation for rapid replication and large-scale expansion. With its affordable price range, unique flavor offerings, and alignment with fast-paced, delivery-driven lifestyles, “Fried Chicken Brothers” is well-positioned to resonate with young consumers and could become another major card in KFC’s playbook in China’s competitive food and beverage market.