「家樂福中国」正式更名為「客優仕 CACIOUS」,在中國市場的時代正式畫下句點
2025年8月15日,隨著「家樂福中国」官方微信公眾號正式更名為「客優仕 CACIOUS」,品牌標識也同步完成更新,這一舉動意味著零售巨頭「家樂福」在中國市場的時代正式畫下句點。這次品牌更名與退出,源於蘇寧與法國家樂福集團之間一場長達數年的股權與債務糾紛最終達成和解。蘇寧以2.2億元支付收購尾款等爭議款項,徹底解決此前未完成的股權收購問題,自此全面控股家乐福中國,並停止使用「家樂福」相關商標與品牌資源。
追溯到2019年,蘇寧斥資收購家樂福中國80%的股權,試圖借助這一國際零售品牌的渠道與供應鏈優勢,拓展自身的零售版圖。然而,隨著中國零售市場的競爭日益激烈,加之蘇寧自身在資金鏈和業務轉型上的壓力,雙方在剩餘股權收購及相關債務問題上產生長期爭議。此次和解,既是資本層面的結束,也宣告家乐福品牌在中國市場徹底退出歷史舞台。
目前,家樂福中國僅剩下包括北京、上海等地在內的三家門店仍在經營,但已不再以「家樂福」名義對外,而是隨著更名後納入蘇寧的新零售體系「客优仕 CACIOUS」之中。蘇寧方面則表示,未來將更加聚焦於家電、3C電子產品等核心優勢業務,放棄過去大規模涉足綜合零售的策略。這一轉折,也為家樂福在中國市場二十餘年的發展劃下句點。作為曾經最具影響力的外資超市品牌之一,家樂福在中國曾有過輝煌時刻,門店數一度突破200家,被視為外資零售巨頭中的佼佼者。然而隨著本土零售商如大潤發、永輝,以及電商平台的迅速崛起,加之自身經營模式難以適應市場變化,逐步陷入困境,最終淡出中國消費者的視野。
「家樂福」這一品牌的謝幕,不僅反映出中國零售業激烈競爭與洗牌的現實,也凸顯外資零售商在本土化經營和數位化轉型上的挑戰與失敗。而蘇寧雖然完全控股家樂福中國,但在接下來的市場佈局中,能否憑藉「客優仕 CACIOUS」重新贏得消費者的青睞,仍是一個未知數。
On August 15, 2025, the official WeChat account of “Carrefour China” was officially renamed “CACIOUS 客優仕,” with its brand logo updated simultaneously. This marked the formal exit of the retail giant Carrefour from the Chinese market. The rebranding and withdrawal came as the result of a debt settlement between Suning and Carrefour Group. Suning paid 220 million yuan to settle outstanding disputes related to equity acquisition, thereby gaining 100% control of Carrefour China and ceasing the use of all “Carrefour” trademarks and brand assets.
The story dates back to 2019, when Suning acquired an 80% stake in Carrefour China, hoping to leverage the international retailer’s channels and supply chain advantages to expand its retail presence. However, as competition in China’s retail market intensified and Suning itself faced mounting financial and operational pressures, disputes arose over the acquisition of the remaining equity and related debts. This recent settlement not only resolved these long-standing issues but also officially signaled Carrefour’s complete withdrawal from the Chinese market.
Currently, only three Carrefour China stores remain in operation in cities such as Beijing and Shanghai, but they no longer use the Carrefour name. Instead, they have been rebranded under Suning’s new retail system as “CACIOUS.” Suning has announced that it will now focus on its core businesses in home appliances and 3C electronics, stepping away from its previous strategy of large-scale involvement in general retail.
This transition marks the end of Carrefour’s more than two-decade history in China. Once a dominant foreign supermarket brand with over 200 stores nationwide, Carrefour was considered a leader among international retailers in the Chinese market. However, as domestic players such as RT-Mart and Yonghui, along with the rapid rise of e-commerce platforms, reshaped the retail landscape, Carrefour struggled to adapt its business model, ultimately fading from the spotlight and now exiting completely.
Carrefour’s exit not only reflects the fierce competition and reshuffling in China’s retail sector but also underscores the challenges and failures foreign retailers have faced in localizing operations and embracing digital transformation. While Suning now holds full control and has launched the “CACIOUS” brand, whether it can win back consumer trust and carve out a sustainable market position remains uncertain.
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