遼寧一間燒烤攤近日因一段監控視頻而成為熱議焦點，事件背後更被輿論視為「舔狗經濟」崩塌的縮影，也折射出當代年輕人在情感觀念上的轉變。

事情發生在深夜時分，視頻中三名年輕女孩在燒烤攤用餐後，卻在結帳時陷入窘境。她們一頓消費約兩百元人民幣，卻怎麼樣也湊不齊金額。三人翻遍手機、掏空錢包，依然無濟於事。其中一位女孩情急之下，蹲在路邊連續撥打某個男生十幾通電話，不斷在電話裡重複說：「來喝點吧，就差你了。」然而，對方始終沒有出現。燒烤攤老闆見狀，氣憤之餘又覺得好笑，直言：「吃得起燒烤卻付不起錢，還說我欺負小姑娘？」

這一幕引發外界廣泛討論。許多人質疑，為什麼三個女生在明知自己無力結帳的情況下，仍能心安理得地坐下來消費？有觀點認為，她們心裡或許早有盤算，認定一定會有所謂的「大冤種」來替她們買單，總會有「舔狗」出現結帳。然而這次，那位被依賴的男生沒有再出現。有人推測，這名男生過去或許真的為她們當過「舔狗」，但這一次他選擇「清醒」，不再繼續承擔不對等的付出。

事件之所以能引起這麼大反響，與「舔狗經濟」在當下的退潮密切相關。所謂「舔狗經濟」，指的是一些年輕人願意在情感關係中無限付出，甚至心甘情願為對方買單，成為餐桌上、購物時的「免費資源」。然而，隨著情感觀念的轉變，越來越多男性開始拒絕無底線的付出，選擇理性回歸，不再被動地成為「情感冤種」。這股趨勢也有數據佐證。以往極具商業噱頭的「520情人節」氛圍，如今明顯降溫。今年的520顯得格外冷清，不僅朋友圈鮮見炫耀轉帳截圖，電商平台也未掀起「限定玫瑰」的大規模促銷。甚至花店的生意都一落千丈，原價128元一支的玫瑰，最終只能以9.9元的低價拋售。新浪微博上「520」相關話題的閱讀量，與五年前相比驟降63%，而在小紅書平台上，反而是「反520攻略」的筆記獲得超過20萬次點讚。

綜合來看，遼寧燒烤攤事件不僅僅是一起「付不起錢」的插曲，它更像是一個社會縮影。年輕人對待愛情與人際關係的態度，正逐漸從盲目的付出轉向更加理性和自我價值的重視。「舔狗經濟」的退潮，不只是男性的覺醒，也是新的情感平衡在社會中悄然形成。

A recent incident at a barbecue stall in Liaoning has gone viral, and many see it as a reflection of the collapse of the so-called “simp economy,” highlighting a shift in how today’s younger generation views relationships—toward greater rationality and the rejection of blind devotion.

The story took place late at night, when three young women finished their meal at a barbecue stall and suddenly found themselves in an awkward situation. Their bill came to around 200 yuan, but no matter how they tried, they couldn’t put the money together. They emptied their wallets and scrolled through their phones, still unable to cover the amount. In desperation, one girl crouched by the roadside, making over a dozen phone calls to a young man, repeatedly pleading: “Come have a drink, we’re just waiting on you.” Yet, the man never showed up. The stall owner, both annoyed and amused, commented: “You can afford to eat barbecue but can’t pay for it, and now you say I’m bullying young girls?”

The video sparked heated discussions online. Many questioned why the three girls, knowing they lacked the money to pay, could still sit down and order with such confidence. Some argued that they must have assumed someone—a so-called “big sucker” or “simp”—would come along to foot the bill. This time, however, the expected “simp” never came. Observers speculated that the man being called may have played that role in the past, but this time he had wised up and chosen not to continue with such unequal treatment.

The resonance of this incident ties into a broader decline of the “simp economy.” The term refers to situations where individuals, often men, make endless sacrifices in relationships, willingly footing bills or offering support without reciprocity. Today, however, more men are rejecting this dynamic, choosing instead to act rationally and refusing to be the “emotional doormat.”

Data supports this cultural shift. Once a highly commercialized occasion, the “520 Valentine’s Day” holiday has noticeably cooled. This year, it passed with little fanfare: social media feeds lacked the usual screenshots of money transfers, e-commerce platforms saw no major campaigns selling “limited roses,” and even florists suffered heavy losses. Roses once priced at 128 yuan a stem were reduced to just 9.9 yuan in clearance sales. On Weibo, the “520” hashtag recorded 63% fewer views compared to five years ago, while on Xiaohongshu, “anti-520 strategies” posts received more than 200,000 likes.

Taken together, the Liaoning barbecue stall incident is more than just a story about failing to pay a bill. It serves as a social snapshot, revealing how younger generations are moving away from blind devotion and toward valuing balance and self-worth in relationships. The decline of the “simp economy” is not only about male awakening, but also signals the gradual formation of a new, more equal approach to intimacy and social interaction.