泡泡瑪特近期再度成為投資市場與潮玩圈的焦點。根據最新資訊，公司創辦人兼董事長王寧表示，本週將正式推出迷你版LABUBU，這一消息立刻在社群媒體與二級市場引發熱議。LABUBU作為泡泡瑪特旗下最具人氣的IP角色之一，長期以來都擁有龐大的粉絲群與高度的收藏價值，而迷你版的推出被認為是公司持續加強IP衍生能力、刺激消費需求的重要一步。市場普遍預期，此舉將進一步推動公司在下半年乃至全年業績的持續增長。

在股市表現方面，消息公布後，泡泡瑪特股價一度大漲超過8%，帶動公司市值突破4096億港元，成功站上4000億港元大關，創下近年來的新高。投資人對其後續發展普遍抱持樂觀態度，認為憑藉LABUBU等核心IP的長線價值，加上不斷拓展的新產品形態，公司有望穩固其在潮玩行業的領先地位。

另一方面，泡泡瑪特最新公布的財報數據也顯示出強勁的盈利能力。今年上半年，公司實現淨利潤45.74億元，同比增長近400%，這一驚人的表現凸顯出泡泡瑪特在IP運營、品牌溢價與供應鏈效率等多方面的優勢。同時，公司毛利率高達70.3%，遠高於行業平均水平，展現潮玩產品背後的高附加值與消費者對品牌的強烈認同感。王寧更是直言，今年實現300億元的全年營收「非常輕鬆」，進一步加強外界對其增長潛力的信心。

總體來看，泡泡瑪特正站在一個新的發展拐點上。無論是LABUBU迷你版的即將發布，還是亮眼的財報數據，都顯示出公司正以IP為核心，成功構築起潮玩經濟的完整生態。市場普遍認為，泡泡瑪特的發展已經超越單純的盲盒銷售，而是在逐步走向以IP為核心的全方位文化娛樂品牌，未來不僅有望在中國市場持續引領，更可能加速向全球化布局。

Pop Mart has once again become the focus of both the investment market and the designer toy community. According to the latest update, the company’s founder and chairman, Wang Ning, announced that a miniature version of LABUBU will be officially launched this week. LABUBU, one of Pop Mart’s most popular IP characters, has long enjoyed a massive fan base and high collectible value. The release of the mini edition is widely seen as a key move to further enhance the company’s IP development and stimulate consumer demand. Market observers expect this strategy to continue driving Pop Mart’s strong performance in the second half of the year and beyond.

On the stock market side, following the announcement, Pop Mart’s shares surged by more than 8%, pushing the company’s market capitalization past HK$409.6 billion, breaking the HK$400 billion milestone and marking a new high in recent years. Investors remain optimistic about the company’s growth, citing the long-term value of its core IPs such as LABUBU, alongside the expansion into new product formats, which will help solidify its leading position in the designer toy industry.

At the same time, Pop Mart’s latest financial report highlighted its robust profitability. In the first half of this year, the company recorded a net profit of RMB 4.574 billion, representing a nearly 400% year-on-year increase. This outstanding performance underscores the company’s strengths in IP operations, brand premium, and supply chain efficiency. Moreover, its gross profit margin reached 70.3%, far above industry averages, reflecting both the high added value of its products and the strong brand loyalty among consumers. Wang Ning even remarked that achieving RMB 30 billion in full-year revenue would be “very easy,” further reinforcing confidence in the company’s growth outlook.

Overall, Pop Mart is clearly at a new turning point. Both the upcoming launch of the mini LABUBU and its stellar financial results highlight the company’s ability to build a comprehensive IP-centered ecosystem in the designer toy economy. Market analysts believe Pop Mart is evolving beyond simple blind box sales, moving toward becoming a full-scale cultural and entertainment brand powered by IP. Looking ahead, the company is expected not only to maintain its leadership in the Chinese market but also to accelerate its global expansion.