8月22日，知名茶飲品牌喜茶在全國超過4000家門店全面上線淘寶閃購（同時聯動餓了麼），這標誌著喜茶在數字化零售和即時配送領域邁出新的一步。透過淘寶閃購平台，消費者可以在短時間內直接下單，享受快速配送到家的便利，無需排隊或親自到店，極大地提升購買體驗的便捷性。喜茶本身以高品質茶飲、創新口味和精緻包裝著稱，此次與淘寶閃購的合作，不僅擴大了線上觸達範圍，也使更多消費者能夠在碎片化時間內輕鬆享用喜茶的產品。

為進一步吸引消費者注意，8月23日至24日，喜茶與淘寶閃購還共同發放100萬份免單卡，這種營銷策略不僅增加平台的互動性，也形成話題性效應，刺激用戶積極參與和分享。在數據層面上，截至7月底，淘寶閃購與餓了麼的日訂單量已經突破9000萬，日活躍用戶數超過2億。特別是在今年立秋當天，茶飲商家的新客數量周環比增長達到255%，可見消費者對即時配送茶飲的需求正持續攀升。

市場對此次合作的反應整體積極。對消費者而言，喜茶進入淘寶閃購意味著更加便利的購買途徑，以及更多促銷福利的機會；對平台而言，與知名品牌合作進一步提升品牌影響力和用戶黏性，也強化淘寶閃購在即時零售市場的競爭力。整體來看，喜茶全量上線淘寶閃購以及聯動餓了麼的策略，不僅是一次產品與服務的升級，更是新零售模式下品牌與平台深度整合的成功示範，預示著茶飲行業與即時配送結合的新趨勢。

On August 22, the popular tea brand Heytea fully launched on Taobao Flash Sale, covering over 4,000 stores nationwide, in coordination with Ele.me. This move marks a significant step forward for Heytea in digital retail and instant delivery. Through the Taobao Flash Sale platform, consumers can place orders and have them delivered quickly to their homes, eliminating the need to queue or visit stores in person, greatly enhancing the convenience of the purchasing experience. Heytea, known for its high-quality teas, innovative flavors, and refined packaging, expands its online reach through this collaboration, allowing more consumers to enjoy its products during fragmented moments in their day.

To further attract consumers, from August 23 to 24, Heytea and Taobao Flash Sale jointly distributed 1 million free drink cards. This marketing strategy not only increased platform engagement but also generated buzz, encouraging users to actively participate and share. In terms of data, as of the end of July, daily orders on Taobao Flash Sale in conjunction with Ele.me had surpassed 90 million, with over 200 million daily active users. Notably, on the day of the beginning of autumn this year, the number of new tea drink customers on the platform increased by 255% week-over-week, indicating a growing demand for instant tea delivery.

Market response to this collaboration has been generally positive. For consumers, Heytea’s presence on Taobao Flash Sale means a more convenient purchasing channel and more promotional benefits. For the platform, partnering with a well-known brand enhances brand influence and user retention while strengthening Taobao Flash Sale’s competitiveness in the instant retail market. Overall, Heytea’s nationwide launch on Taobao Flash Sale, along with integration with Ele.me, represents not only an upgrade in product and service delivery but also a successful example of deep integration between a brand and a platform under the new retail model, signaling a new trend of combining tea beverage services with instant delivery.