今年的蘋果秋季發表會於庫比蒂諾總部舉行，其中最受矚目的莫過於全新登場的 iPhone 17系列。這一代產品被不少媒體與網友評為近年來「最有誠意」的更新，因為它不僅在設計與性能上有顯著突破，在售價上也打破外界「必然漲價」的預期，甚至給出更高的性價比。

新系列包括iPhone 17、iPhone 17 Pro、iPhone 17 Pro Max，以及全新首發的iPhone Air。其中 iPhone Air 以「史上最薄 iPhone」之姿亮相，厚度僅5.6毫米，重量僅165克，成為本場發表會的一大亮點。官方公布的售價顯示：iPhone 17起售價為5999元，儲存容量翻倍至256GB且「加量不加價」；iPhone Air起售價為7999元；iPhone 17 Pro起售價8999元；而最高階的iPhone 17 Pro Max 起售9999元，並首次引入2TB超大容量版本，價格可高達17999元。所有機型將在9月12日晚8點開放預購，9月19日正式發售。

iPhone 17標準版 在延續簡潔設計的基礎上，帶來不少驚喜。採用6.3吋Super Retina XDR顯示螢幕，支援120Hz自適應刷新率與ProMotion技術，最高亮度達 3000尼特，戶外可視性提升一倍。螢幕表層換上新一代超瓷晶面板（Ceramic Shield 2），耐刮性據稱提升三倍。影像系統迎來大幅升級，後置為4800萬像素融合式超廣角相機，主鏡頭支援2倍光學變焦，解析度相較前代提升至四倍，能呈現更多細節。前置相機則新增「Center Stage」功能，能自動調整構圖，讓自拍與視訊更靈活。續航同樣提升顯著，比 iPhone 16最多多出8小時，只需充電10分鐘即可播放最長8小時影片。核心搭載全新A19晶片，效能比上一代A18提升約 20%。

在iPhone 17 Pro與Pro Max上，蘋果進一步強化高階定位。外觀上兩者有全新的「外凸平台」設計，不僅提升辨識度，也為電池與天線留出更大空間，使其擁有歷代最大容量的電池與更佳訊號。Pro系列使用一體成型鋁金屬機身，並首次導入VC均熱板，讓A19 Pro晶片 得以完全發揮。該晶片配備6核CPU與6核 GPU，GPU 性能比前代提升最高三倍，尤其針對遊戲與影像處理有深度優化。後置三攝皆為4800萬像素，其中Pro Max獨有潛望式長焦鏡頭，可達6倍光學變焦。螢幕方面，Pro為6.3吋，Pro Max則為6.9吋，最高亮度達3500尼特，均支援120Hz ProMotion與最新一代超瓷晶面板。配色提供深藍、星宇橙與銀色三款。

至於iPhone Air，它是此次發表會的「驚喜之作」。厚度僅5.6毫米，不含鏡頭模組，重量也僅165克，創下史上最薄iPhone紀錄。雖然只搭載單一顆4800萬像素融合相機，但在設計與材質上極為亮眼，採用航太級鈦合金框架，在輕薄與耐用間取得平衡。性能上搭載A19 Pro 晶片，GPU性能同樣提升三倍。值得注意的是，iPhone Air僅支援eSIM，並且目前中國地區僅限中國聯通能夠提供相關服務，對於使用移動或電信的用戶而言，暫時可能無法體驗。

從市場與社群反應來看，標準版iPhone 17因價格落在5999元這一補貼區間，又搭載高刷螢幕與256GB大容量，成為熱度最高的焦點之一。Pro系列則以強悍效能與影像系統鞏固專業與高端市場。Air則象徵蘋果在設計與材質上的新突破，吸引注重輕薄與外觀的消費者。

整體而言，iPhone 17系列在設計、效能、影像與續航上都有明顯升級，同時兼顧價格策略與產品多元化，讓不同需求的消費者都能找到適合的選擇。無論是主打性價比的標準版，還是強調極致性能的Pro系列，抑或是追求極薄設計的Air，這一代 iPhone的確展現出蘋果在產品誠意與市場策略上的新一輪突破。

Apple’s annual fall event this year was held at its Cupertino headquarters, with the spotlight firmly on the newly launched iPhone 17 series. This generation has been hailed by many media outlets and netizens as the “most sincere” update in recent years—not only because of significant breakthroughs in design and performance, but also because Apple defied widespread expectations of a price hike by offering even greater value for money.

The new lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone Air. The iPhone Air made its debut as the “thinnest iPhone ever,” measuring just 5.6mm in thickness and weighing only 165 grams, making it one of the highlights of the event. Official pricing shows the iPhone 17 starting at RMB 5,999, with storage doubled to 256GB at no extra cost. The iPhone Air starts at RMB 7,999; the iPhone 17 Pro at RMB 8,999; while the top-end iPhone 17 Pro Max starts at RMB 9,999, and for the first time offers a massive 2TB storage option priced as high as RMB 17,999. All models will be available for preorder on September 12 at 8 p.m. and will officially go on sale on September 19.

The standard iPhone 17, while continuing its minimalist design, brings a number of surprises. It features a 6.3-inch Super Retina XDR display with 120Hz adaptive refresh rate and ProMotion technology, reaching peak brightness of 3,000 nits for doubled outdoor visibility. The screen is protected by the new Ceramic Shield 2, which Apple claims is three times more scratch resistant. The imaging system has seen a major upgrade with a 48MP hybrid ultra-wide camera, while the main lens supports 2x optical zoom and delivers four times higher resolution for greater detail. The front-facing camera introduces the new “Center Stage” function, automatically adjusting framing for more dynamic selfies and video calls. Battery life has also improved significantly—up to eight hours longer than the iPhone 16—and a 10-minute charge can provide up to eight hours of video playback. At its core, the device is powered by the new A19 chip, delivering around 20% more performance than the previous A18.

On the iPhone 17 Pro and Pro Max, Apple has doubled down on high-end positioning. Both models introduce a new “raised platform” design, enhancing recognition while creating extra space for larger batteries and antennas—giving them the largest battery capacities in iPhone history and stronger connectivity. The Pro series is built from unibody aluminum and, for the first time, incorporates a vapor chamber cooling system, allowing the A19 Pro chip to fully unleash its power. The chip features a 6-core CPU and 6-core GPU, with GPU performance up to three times faster than its predecessor—particularly optimized for gaming and advanced image processing. The rear camera system includes three 48MP lenses, with the Pro Max exclusively offering a periscope telephoto lens capable of 6x optical zoom. The Pro has a 6.3-inch display, while the Pro Max boasts a 6.9-inch panel, both reaching peak brightness of 3,500 nits, supporting 120Hz ProMotion, and protected by the latest Ceramic Shield. Color options include Deep Blue, Cosmic Orange, and Silver.

As for the iPhone Air, it was the “surprise entry” of the event. With its ultra-thin 5.6mm body (excluding the camera bump) and feather-light 165g weight, it sets a new record as the slimmest iPhone ever. Although equipped with only a single 48MP hybrid camera, its design and materials stand out, featuring an aerospace-grade titanium frame that balances lightness and durability. It runs on the A19 Pro chip, with GPU performance boosted threefold just like the Pro series. Notably, the iPhone Air supports only eSIM, and in China, the service is currently limited to China Unicom, meaning users on China Mobile or China Telecom may not yet be able to take advantage of it.

From market and community reactions, the standard iPhone 17 has emerged as a hot topic thanks to its attractive RMB 5,999 price point, high-refresh display, and doubled 256GB storage. The Pro series secures its professional and premium positioning with powerhouse performance and advanced imaging. Meanwhile, the Air represents Apple’s bold new step in design and materials, appealing to consumers who value lightness and aesthetics.

Overall, the iPhone 17 series delivers notable upgrades across design, performance, imaging, and battery life, while also balancing pricing strategy and product diversity, ensuring there is something for every type of consumer. Whether it’s the value-driven standard edition, the performance-focused Pro models, or the ultra-thin Air, this generation of iPhones clearly demonstrates Apple’s renewed commitment to both product sincerity and market strategy.