近期關於預製菜的討論再次成為熱點，但令人驚訝的是，預製菜市場的發展速度並未因此放緩。根據庫潤數據發布的《2025 年預製菜市場趨勢洞察》報告，自 2024年起，這個行業已進入高速增長期，不僅越來越多企業投入這一市場，整體規模也呈現倍數增長的態勢，顯示出巨大的市場潛力與消費需求。這個現象與消費者對便捷飲食的需求密切相關，許多人選擇購買預製菜，只需加熱幾分鐘就能享用，極大提升生活便利性。然而，市場的迅速擴張也伴隨著爭議，不少消費者對預製菜的口感、健康及原料來源持有疑慮，這成為業界與媒體討論的焦點。

與中國相比，日本的預製菜雖然也普遍存在，但並未遭遇如此激烈的抵制。這其中的關鍵在於日本企業在產品標示和消費者知情方面做得較為完善。產品會清楚標明成分、製作方法和保存期限，價格合理，消費者在購買前能充分了解食品內容，降低對安全和健康的擔憂。反觀中國部分市場，由於某些企業誤導消費者，聲稱產品是現做食品，但實際上在加工過程中使用為提升口感而加入的不良原料，且價格偏高，這種“虛假宣傳＋高價策略”引發大量負面輿論，成為爭議的核心。

儘管如此，預製菜市場的發展仍未停歇，企業在追求規模與便利的同時，也逐步面臨消費者對品質、健康與透明度的更高要求。隨著監管規範的完善和市場教育的推進，預製菜能否在中國市場實現可持續健康發展，將取決於業者如何平衡效率、口感與安全三者之間的關係。整體來看，預製菜行業正處於一個高速成長、充滿機遇但同時也需謹慎應對的關鍵時期。

Recently, pre-packaged meals have once again become a hot topic, yet surprisingly, the market for these products has continued to grow at a rapid pace. According to the “2025 Pre-Packaged Meal Market Trends Insight” report by Kurun Data, the industry entered a period of rapid expansion starting in 2024. Not only are more companies entering the market, but the overall market size has also multiplied, reflecting strong consumer demand and substantial growth potential. This trend is closely tied to the convenience sought by modern consumers, many of whom purchase pre-packaged meals that can be ready to eat in just a few minutes, greatly enhancing daily life efficiency. However, this rapid expansion is not without controversy, as many consumers remain concerned about taste, health, and ingredient transparency, making these issues focal points for media and industry discussions.

Compared to China, pre-packaged meals in Japan have not faced such intense backlash. A major reason is that Japanese companies prioritize clear labeling and consumer awareness. Products clearly indicate ingredients, preparation methods, and expiration dates, and prices are generally reasonable, allowing consumers to make informed choices and alleviating health and safety concerns. In contrast, some Chinese market segments have faced criticism because certain companies mislead consumers by claiming that products are freshly made, while in reality, low-quality ingredients are used to enhance taste, often at higher prices. This combination of misleading marketing and premium pricing has fueled much of the public outcry.

Despite these controversies, the pre-packaged meal market continues to grow. Companies are increasingly required to balance convenience and scale with quality, safety, and transparency. As regulations improve and consumer education progresses, the sustainability and health of China’s pre-packaged meal market will depend largely on how well businesses can manage the delicate balance between efficiency, taste, and safety. Overall, the industry is entering a crucial phase of rapid growth, presenting both significant opportunities and challenges.