近日，大陸知名連鎖手搖飲品牌「七分甜」捲入食品安全爭議。有媒體報導指出，該品牌在製作各類芒果系列飲品時，所使用的並非新鮮現切芒果，而是來自工廠的速凍芒果原料。更令人關注的是，這些速凍芒果的保質期長達兩年，與消費者普遍認為的「新鮮水果現打」形象大相逕庭。

消息曝光後引起廣大消費者熱議。許多人直呼「感覺被欺騙」，因為「七分甜」在市場定位上強調真材實料與新鮮水果，甚至將「芒果」作為其明星產品的核心賣點。如今卻被揭穿長期使用保存期極長的速凍芒果，不僅讓消費者信任度大打折扣，也讓外界質疑其宣傳是否存在誤導。

面對爭議，「七分甜」的官方客服人員承認，品牌確實採用保質期為24個月的速凍芒果，但同時強調，這些原料均符合國家食品安全標準，且在冷鏈保存與運輸環節中均有嚴格把控，消費者不必過度擔心食品安全風險。不過，客服的說法並未完全平息外界質疑，許多網友仍表示難以接受「新鮮水果」被替換成「速凍加工品」。

這起事件讓人再次關注到新茶飲行業的原料真實性問題。隨著產業規模擴大與品牌連鎖化發展，不少手搖飲料企業在供應鏈中選擇標準化、可長期保存的食材，以降低成本並確保全年供貨。然而，這種做法與消費者對「新鮮、天然」的期待之間存在明顯落差。若品牌在宣傳上刻意模糊，甚至誤導，便可能引發信任危機。

目前事件仍在持續發酵，不少專家呼籲相關部門應加強對手搖飲行業的監管，對於宣傳用語與食材來源必須更加透明，讓消費者擁有充分的知情權。而對「七分甜」而言，如何重建品牌形象、挽回消費者信心，將是未來亟需面對的嚴峻挑戰。

Recently, the well-known mainland Chinese bubble tea chain “Qifen Sweet” (七分甜) has been caught in a food safety controversy. Media reports revealed that instead of using freshly cut mangoes for its signature mango drinks, the brand relies on frozen mangoes with a shelf life of up to two years.

The news quickly sparked heated debate among consumers. Many felt deceived, as Qifen Sweet has long marketed itself with slogans emphasizing “fresh fruit” and built its reputation around mango-based drinks. The revelation that the brand relies on long-preserved frozen fruit clashes with the public’s perception of freshness and authenticity.

In response, Qifen Sweet’s customer service admitted that the mangoes indeed have a 24-month shelf life, but insisted that the raw materials fully comply with national food safety standards. They also stressed that the ingredients are strictly handled within a cold-chain system, assuring customers that there is no safety risk. However, this explanation has not fully convinced the public. Many consumers argue that while safety may not be the main issue, the brand’s marketing creates a misleading impression of using fresh fruit.

The incident highlights a broader issue within China’s booming new tea beverage industry. As chains expand and standardize, many turn to processed or frozen ingredients to cut costs and ensure year-round supply. While this approach benefits operations, it creates a sharp disconnect with consumer expectations for freshness and natural quality. If promotional materials exaggerate or obscure the reality, it risks triggering a trust crisis.

The controversy continues to grow on Chinese social media. Industry experts are calling for stricter regulation and greater transparency in labeling and advertising to protect consumer rights. For Qifen Sweet, the challenge now lies in rebuilding its brand credibility and regaining the trust of disappointed customers.