OpenAI在2025年的最新發布會上，再度震撼全球科技圈。這場被外界形容為「改寫應用生態規則」的發表，核心精神只有一句話——讓語言成為操作系統。也就是說，人們未來不再需要點開各種 App、輸入指令或手動切換介面，只要用自然語言與 ChatGPT 對話，就能完成設計、購物、訂票、交易甚至編程等所有行為。這場革命性的更新，讓不少媒體用「終結 App Store」來形容它的野心。

在這次更新中，OpenAI一口氣亮出了四張王牌。首先，ChatGPT從一個單純的聊天工具，進化成一個可以「喚起真實應用」的超級入口。只要用戶一句話下達指令，ChatGPT 就能自動連結外部服務，完成實際操作。比如說，「幫我訂今晚去東京的最便宜航班」或「幫我生成一份品牌設計提案」，這些過去需要手動完成的步驟，現在只需語音或文字一句話即可完成。這項技術的核心是 ChatGPT 新整合的應用層（Apps SDK），讓外部開發者能把自己的應用程式直接嵌入 ChatGPT 對話中，取代以往的App Store模式。

第二個重大突破，是所謂「拖拽式智能體工作流」。這項功能讓沒有程式背景的使用者，也能透過簡單的拖放介面，快速搭建屬於自己的AI助手。舉例來說，企業主可以創建一個自動客服代理，設定它如何回答客戶問題、如何查詢訂單，甚至如何發送報表。這個功能由 OpenAI 的 AgentKit 支援，它能在數分鐘內將自然語言需求拆解成實際任務，並讓 AI 自動執行整個流程。這種結構性的突破，代表AI正從「被動回答」走向「主動工作」，真正成為具執行力的虛擬員工。

第三項創新，是Codex模型的語音化與即時化。OpenAI 在現場展示「無鍵盤開發」的場景：工程師只需口頭描述需求，AI就能即時撰寫、執行並修正代碼。例如，「幫我建立一個有登入功能的網站首頁」，AI不僅能生成程式碼，還會同步預覽成果並根據語音指令微調。這種語音與代碼融合的方式，讓軟體開發的門檻徹底降低，任何人都能成為創作者。這不僅顛覆傳統的程式工作流程，也意味著「對話式開發」即將成為新時代的主流。

第四個亮點，是GPT-5 Pro、Sora 2與即時語音模型的「三端貫通」。GPT-5 Pro 是目前最強的商業級AI模型，專為專業領域（如金融、法律、醫療）設計，具備更高的邏輯準確率與資料安全性。而Sora 2則是OpenAI最新一代影像生成系統，能創造具物理一致性、音效同步的高品質影片。當語音模型「gpt-realtime mini」加入後，用戶便能以自然語言控制全鏈路：從語音輸入到即時生成影像與內容，一切都在同一平台完成。這種整合，等於把過去分散在不同軟體的功能濃縮到一個對話中完成，真正讓「語言」成為全新的人機介面。

整體而言，OpenAI的這次更新，不只是產品升級，更像是一場對「軟體產業邏輯」的顛覆。若未來開發者都將應用程式放進ChatGPT，而用戶只需與一個AI對話即可完成所有操作，那麼傳統的App Store、搜尋引擎、甚至部分SaaS工具，可能都會被邊緣化。有人認為，這標誌著AI正正式取代滑鼠、鍵盤與觸控螢幕，語言成為全人類的「新操作系統」。

然而，這場變革也伴隨巨大爭議。技術專家指出，OpenAI若成為所有應用的入口，將擁有前所未有的資料與商業控制權，甚至可能威脅蘋果與Google的平台生態。此外，支付安全、隱私管理、授權機制與錯誤責任，也都成為必須解決的關鍵問題。業界觀察者認為，這不僅是一次科技升級，更是一場關於「誰擁有數位世界的入口」的競爭。

從目前的跡象來看，OpenAI的策略已經相當明確——讓自然語言徹底取代所有操作介面，讓每個人都能以「一句話」與世界互動。這不僅可能改寫軟體市場的結構，也讓人重新思考，人類與技術之間的關係將走向何方。

At its 2025 global launch event, OpenAI once again shook the entire tech industry, unveiling a vision that many described as the “end of the App Store era.” The company’s central message was simple but revolutionary — to make language the new operating system. In this new paradigm, users no longer need to tap through apps, type commands, or manually switch interfaces. Instead, they can simply speak or type in natural language to ChatGPT to complete any task — whether booking flights, designing graphics, trading stocks, or even writing code.

OpenAI’s presentation revealed four major breakthroughs that together redefine how humans interact with software. The first and most striking change is the transformation of ChatGPT into a universal gateway. Instead of being just a conversational AI, ChatGPT can now summon real apps and execute real-world actions directly through conversation. For instance, a user can say, “Book me the cheapest flight to Tokyo tonight,” or “Create a full brand design proposal,” and ChatGPT will connect to external tools to make it happen. This is made possible by a new Apps SDK, which allows developers to embed their applications directly into ChatGPT — effectively bypassing the traditional app marketplace model.

The second major innovation is the drag-and-drop AI agent workflow builder. Even users without programming skills can now create customized AI assistants in minutes through a simple visual interface. A business owner, for example, can design a virtual agent that handles customer inquiries, processes orders, and sends reports automatically. This capability is powered by OpenAI’s new AgentKit, which breaks down natural language requests into structured, executable tasks. It marks a turning point where AI evolves from being a reactive chatbot into an autonomous worker capable of managing complex operations end-to-end.

The third breakthrough lies in the voice-driven coding revolution powered by the Codex model. OpenAI demonstrated a “keyboard-free development” process during the event, where a developer could verbally describe what they wanted — for example, “Create a login page for a website” — and the AI would instantly generate and execute the code, showing a live preview of the results. Users could then refine the code by simply giving more voice instructions. This seamless integration of speech and programming dramatically lowers the barrier to entry for software creation, signaling the rise of conversational development as a mainstream paradigm.

The fourth and perhaps most ambitious leap is the integration of GPT-5 Pro, Sora 2, and real-time voice AI into one unified experience. GPT-5 Pro, designed for enterprise-grade applications in law, finance, and medicine, offers unprecedented reasoning accuracy and data protection. Sora 2, OpenAI’s next-generation video generation model, can produce highly realistic, physically consistent videos with synchronized sound and lighting. Combined with the new “gpt-realtime mini” voice model, users can now control the entire pipeline — from spoken input to real-time video and content creation — all within a single conversational interface. This integration effectively collapses the boundaries between speech, code, and multimedia production, bringing OpenAI’s vision of a fully language-driven ecosystem to life.

Taken together, these innovations signal more than just a product upgrade — they represent a complete redefinition of software interaction. If developers continue to embed their apps within ChatGPT and users rely on conversation as their main interface, traditional platforms like Apple’s App Store, Google Play, and even search engines could be disrupted. Analysts describe this shift as the beginning of an era where language replaces the mouse, keyboard, and touchscreen as the dominant form of human-computer interaction.

However, this transformation also raises critical questions. By turning ChatGPT into the primary access point for digital tools, OpenAI could gain enormous control over user data and app ecosystems — sparking concerns about privacy, competition, and monopolization. Industry observers argue that this is not merely a technical breakthrough but a geopolitical and economic contest over who owns the gateway to the digital world.

Ultimately, OpenAI’s new direction underscores a bold, almost philosophical ambition: to make every human command executable through language alone. It’s a future where technology disappears into conversation — and where the ability to speak may be all it takes to shape the digital universe.