《富比士》近日公佈2025年度全球足球運動員收入榜前十名，引發廣泛關注。榜單顯示，C羅以總收入2.8億美元高居榜首，其場上收入達到2.3億美元，場外收入5000萬美元。他繼續發展CR7品牌，涵蓋酒店、健身房和手錶等業務。據行銷機構Two Circles統計，C羅在所有數字平臺的粉絲數量接近10.4億，是全球社交媒體關注度最高的體育明星。

排名第二梅西的總收入為1.3億美元，其中場上收入6000萬美元，場外收入7000萬美元。梅西在場外積極拓展品牌代言和投資組合，與愛迪達、樂事、萬事達等品牌簽署代言合同，並在2024年推出自己的運動飲料品牌。此外，他與Majestic酒店集團合作創立的MiM酒店系列持續擴展，加入餐飲連鎖El Club de la Milanesa成為全球股東與合作夥伴。

本澤馬以總收入1.04億美元位列第三，場上收入1億美元，場外收入400萬美元。雖然在社交媒體粉絲數量上略遜于C羅和梅西，但他在Instagram擁有7600萬粉絲，並為愛迪達和Assaf Perfumes等品牌進行推廣。

新晉“雙驕”姆巴佩總收入9500萬美元，場上7000萬美元，場外2500萬美元。他通過個人公司Coalition Capital入股奢侈手錶平臺Wristcheck以及法國國際帆船大獎賽車隊，還持有德國電子公司Loewe超過10%的股份及法國俱樂部卡昂80%的股份，逐步建立起豐富的投資組合。

哈蘭德以總收入8000萬美元位列第五，場上6000萬美元，場外2000萬美元。他與耐克簽署代言合同，並與挪威本土品牌Bama Gruppen和Godfisk合作，還增持了箱包品牌Db的股權，該品牌背後有奢侈品巨頭LVMH的支持。

榜單中，維尼修斯總收入6000萬美元，場上4000萬美元，場外2000萬美元，其贊助商陣容包括耐克、Hugo Boss、普拉達眼鏡等多家知名品牌。薩拉赫以總收入5500萬美元位列第七，其中場上3500萬美元，場外2000萬美元，今年他簽署了與利物浦的兩年合同，並取得2026年世界盃入場券。

馬內總收入5040萬美元，場上5000萬美元，場外400萬美元，長期合作品牌為新百倫。貝林厄姆總收入4400萬美元，場上2900萬美元，場外1500萬美元，他與愛迪達及英國飲料公司Lucozade合作，並積極參與心理健康宣導活動。

年輕球員亞瑪律以總收入4300萬美元躋身前十，場上3300萬美元，場外1000萬美元。他的場外商業活動包括Beats by Dre代言，並註冊“304”慶祝動作商標，以推動品牌商品銷售。在過去一年中，亞瑪律社交媒體粉絲增長至近7700萬，參與度極高，在Two Circles追蹤的97條帖中，平均流覽量和互動量超過3300萬次，是C羅的五倍半，彰顯其社交媒體影響力之強。這一榜單不僅反映球員在場上的競技價值，也凸顯他們在品牌代言、投資以及社交媒體運營上的巨大潛力，成為現代足球運動員收入結構和商業拓展的重要參考。

Forbes recently released its 2025 list of the top-earning football players, drawing global attention. Cristiano Ronaldo tops the list with total earnings of $280 million, comprising $230 million from on-field activities and $50 million from off-field ventures. He continues to expand his CR7 brand, which includes hotels, gyms, and watches. According to marketing agency Two Circles, Ronaldo has nearly 1.04 billion followers across all digital platforms, making him the most-followed sports star globally.

In second place, Lionel Messi earned $130 million in total, with $60 million on-field and $70 million off-field. Off the pitch, Messi actively grows his endorsements and investments, including deals with Adidas, Pepsi, and Mastercard. In 2024, he launched his own sports drink brand and expanded his MiM hotel chain, co-founded with Majestic Hotels in 2017. Additionally, he became a global partner and shareholder of the restaurant chain El Club de la Milanesa.

Karim Benzema ranks third with total earnings of $104 million, including $100 million on-field and $4 million off-field. While his social media following is smaller than Ronaldo and Messi, he still has 76 million followers on Instagram, promoting brands like Adidas and Assaf Perfumes.

The new "dual stars," Kylian Mbappé, earned $95 million in total—$70 million on-field and $25 million off-field. He has built a diversified investment portfolio through his company Coalition Capital, including stakes in luxury watch platform Wristcheck, the French international sailing Grand Prix team, 10% of German electronics company Loewe, and 80% of French club Caen.

Erling Haaland earned $80 million, with $60 million on-field and $20 million off-field. He has a lucrative Nike endorsement deal and partnerships with Norwegian brands like Bama Gruppen (fruits and vegetables) and Godfisk (seafood). Haaland also increased his stake in the luggage brand Db, backed by luxury giant LVMH.

Other notable players include Vinícius Júnior, earning $60 million ($40M on-field, $20M off-field), with sponsors like Nike, Hugo Boss, and Prada Eyewear. Mohamed Salah ranks seventh with $55 million total ($35M on-field, $20M off-field), having signed a two-year contract with Liverpool and secured a spot in the 2026 World Cup.

Sadio Mané earned $50.4 million ($50M on-field, $0.4M off-field), maintaining a long-term partnership with New Balance. Jude Bellingham earned $44 million ($29M on-field, $15M off-field), collaborating with Adidas and UK beverage brand Lucozade while advocating for mental health.

Young talent Yamal joins the top ten with $43 million total ($33M on-field, $10M off-field). He recently added Beats by Dre to his sponsorship portfolio, alongside Adidas, Konami, and Powerade, and registered a trademark for his "304" celebration to market merchandise. Over the past year, his social media following grew to nearly 77 million, with engagement on tracked posts averaging over 33 million views—more than five times that of Ronaldo—making him a social media powerhouse.

This ranking highlights not only the players’ on-field performance but also their off-field business acumen, brand endorsements, and social media influence, offering insight into the modern footballer’s revenue structure and commercial potential.