泡泡瑪特近日正式宣布,將與日本知名老牌玩具公司「萬代(BANDAI)」展開聯名企劃

2025-11-14

泡泡瑪特近日正式宣布,將與日本知名老牌玩具公司「萬代(BANDAI)」展開聯名企劃,消息一出立即引發中日兩地玩具圈與潮玩界的熱烈關注。這次合作被視為兩個風格迥異但同樣具有龐大粉絲基礎的品牌之間的一次跨界融合,象徵著潮玩文化與傳統模型技術的深度結合。

根據泡泡瑪特官方發布的消息,目前聯名企劃的具體內容與設計尚屬保密階段,尚未公開任何正式產品圖或造型細節。不過,業內人士與玩家們普遍認為,本次合作的焦點將圍繞泡泡瑪特旗下最具代表性與國際影響力的角色——Labubu。

Labubu是由知名設計師Kasing Lung所創作的經典形象,自推出以來以其獨特的妖精造型與詭趣風格風靡亞洲潮玩市場,甚至成為泡泡瑪特進軍國際的象徵角色。而萬代則是擁有超過七十年歷史的日本玩具巨頭,以製作《鋼彈》系列模型、超合金機器人以及各類高品質可動模型聞名。這次合作若將Labubu與萬代的技術力結合,無疑將是潮玩與機械模玩文化的一次全新融合。

更令人興奮的是,根據網路上流出的消息與疑似洩漏圖片顯示,本次「萬代 × 泡泡瑪特」聯名款Labubu將採用超合金材質製作。這意味著產品不僅會保留Labubu原本可愛與詭異並存的造型特色,還將融入萬代標誌性的金屬質感與可動結構,使得整體更具收藏價值與工藝魅力。

雖然官方尚未公布具體發售日期、價格與產品細節,但這一消息已在社群媒體上掀起討論熱潮。許多粉絲表示,這是「潮玩與機械玩具的夢幻聯動」,同時也象徵著泡泡瑪特正在持續拓展其品牌邊界,從軟性潮流設計走向更高階的模玩工藝領域。而對萬代而言,此次合作也展現了其對年輕潮玩文化的開放態度與市場佈局。

目前雙方都未對網上流出的「疑似實體圖」作出回應,僅表示更多細節將在未來的正式發布會上揭曉。各界預期,若最終產品確實結合了萬代的精密製造與泡泡瑪特的藝術創意,勢必將成為2025年最受矚目的跨界玩具之一。

Pop Mart has officially announced a groundbreaking collaboration with the legendary Japanese toy manufacturer Bandai. The news has immediately stirred excitement among collectors and toy enthusiasts across Asia, as it brings together two powerhouse brands from very different corners of the collectible world — one representing the modern designer toy movement, and the other a long-standing icon of Japan’s toy industry.

According to Pop Mart’s official statement, the project is still in the confidential phase, and no specific product images or designs have been revealed yet. However, fans widely speculate that the collaboration will focus on Labubu, one of Pop Mart’s most beloved and globally recognized characters.

Created by Hong Kong designer Kasing Lung, Labubu has become a symbol of Pop Mart’s success. Known for its mischievous fairy-like appearance and eerie yet adorable charm, Labubu has captured the hearts of collectors worldwide. Bandai, on the other hand, is a Japanese toy giant with over 70 years of history, famous for its detailed model kits, the Gundam franchise, and the use of die-cast metal in its renowned Chogokin line.

The combination of these two worlds — Pop Mart’s artistic creativity and Bandai’s precision engineering — promises to bring something entirely new to the collectible scene. According to leaked online images and insider reports, the Bandai × Pop Mart Labubu will be made using Chogokin (die-cast metal) materials. This not only gives the figure a premium metallic finish but also potentially introduces mechanical articulation or transformable elements, blending cuteness with craftsmanship in a way never seen before.

Though details such as release date, pricing, and product lineup have yet to be officially announced, the collaboration has already become one of the most discussed topics in the toy community. Fans are calling it a “dream crossover between designer toys and mechanical collectibles,” predicting that it could mark a major milestone for both brands.

 

For Pop Mart, this collaboration signifies a step into the high-end model toy arena, expanding its reach beyond vinyl art figures. For Bandai, it shows a willingness to engage with younger, trend-oriented audiences and embrace the global “art toy” movement.

As of now, both companies have remained silent about the leaked images circulating online, but they have confirmed that more details will be unveiled at a later official event. If the final product truly merges Bandai’s engineering excellence with Pop Mart’s signature artistic flair, the Bandai × Pop Mart Labubu could easily become one of the most anticipated and collectible toys of 2025.