2025年11月28日，韓國媒體報導指出，原定於當天在香港舉行的「2025 Mnet亞洲音樂大獎」（MAMA），組委會向出演嘉賓下達“禁笑令”，要求他們在抵達香港機場時，如果媒體或粉絲在場，不得表現過度興奮或流露喜色，保持莊重與克制。這一措施顯然與當時香港發生的重大火災事件有關，反映出活動方希望在公共場合保持對災難受害者的尊重。

事實上，11月26日下午，位於香港新界大埔屋邨宏福苑的多棟住宅樓發生嚴重火災，造成重大人員傷亡。這場火災引起社會廣泛關注，許多演藝界人士因此宣佈延期或取消原定活動，希望將公眾注意力留給救援工作和災民援助。火災發生後，社會各界對災區居民的支援呼聲高漲，活動舉辦方也不得不重新評估大型活動的安排。

原計劃於11月28日和29日在香港啟德體育園舉行的2025 MAMA，是否如期舉行，也成為媒體和粉絲關注的焦點。11月27日，MAMA官方微博@MnetMAMA發佈聲明，宣佈活動將繼續舉行並進行現場直播，但取消紅毯環節，以示對災難的尊重。同時，主辦方韓國希傑娛樂傳媒（CJ ENM）與MAMA AWARDS共同捐款2000萬港元，設立「大埔宏福苑援助基金」，全力支援火災受災居民。

官方聲明中表示：「我們對這場火災感到痛心，並向所有受火災影響的市民及失去親人的家庭致以最深切的慰問。希望這次捐款能為應急救援及災後重建提供實質支援。」這一舉措既展現主辦方的社會責任感，也希望藉由捐助與行動，傳遞對受災居民的關懷與支持。整體而言，MAMA在香港的舉辦過程中，受火災事件影響，不僅調整活動內容，也彰顯出對公共安全與社會情感的高度敏感。

On November 28, 2025, South Korean media reported that the organizers of the “2025 Mnet Asian Music Awards” (MAMA) issued a “no-smile directive” to the performing guests. Upon arriving at Hong Kong International Airport, if media or fans were present, guests were instructed not to show excessive excitement or display any visible joy, maintaining a composed and restrained demeanor. This measure was clearly linked to a major fire incident in Hong Kong at the time, reflecting the organizers’ intention to show respect for the victims.

On the afternoon of November 26, multiple residential buildings in Hong Kong’s Tai Po district, specifically at the Wang Fuk Court estate, caught fire, causing significant casualties. The fire drew widespread public attention, leading many entertainment industry figures to postpone or cancel scheduled events to focus public attention on rescue efforts and assistance for the affected residents. In the aftermath, there was a strong call from society to support the victims. Consequently, the event organizers had to reconsider how to hold a large-scale ceremony under such circumstances.

Originally scheduled for November 28 and 29 at Hong Kong’s Kai Tak Sports Park, whether the 2025 MAMA would proceed as planned became a matter of concern for media and fans. On November 27, MAMA’s official Weibo account @MnetMAMA announced that the event would continue and be broadcast live, but the red carpet segment would be canceled out of respect for the disaster. At the same time, the organizers, CJ ENM and MAMA AWARDS, jointly donated HKD 20 million to establish the “Tai Po Wang Fuk Court Relief Fund” to fully support residents affected by the fire.

The official statement said: “We are deeply saddened by this fire and extend our sincerest condolences to all citizens affected and to families who lost loved ones. We hope this donation can provide tangible support for emergency rescue operations and post-disaster reconstruction.” This action not only demonstrates the organizers’ sense of social responsibility but also aims to convey care and support to the affected residents through donations and concrete actions.

Overall, the MAMA event in Hong Kong was affected by the fire, prompting adjustments to the program and highlighting the organizers’ sensitivity to public safety and social sentiment.