隨著2026年世界盃腳步逐漸逼近，國際足總（FIFA）近日正式公布一項備受關注的新票務方案，推出被稱為「支持者入門級」的最低價門票，引發全球球迷熱烈討論。這款門票單張定價僅60美元，被視為歷屆世界盃中門檻相對親民的一種選擇，而且適用範圍相當廣泛，涵蓋本屆世界盃全部104場比賽，甚至連最受矚目的決賽也包含在內。

然而，對不少中國球迷而言，這項消息卻是喜憂參半。根據FIFA公布的購票規則，這批「支持者入門級」門票並非對全球球迷全面開放，而是僅限於已取得2026年世界盃參賽資格的國家或地區之球迷購買。由於中國國家隊尚未確定能否晉級決賽圈，中國球迷在現行規定下，將無法參與這一最低價門票的購買行列。

FIFA表示，推出此類門票的初衷，是希望優先保障參賽國球迷能夠以較低成本進場支持自己的國家隊，同時也藉此營造更具主場氛圍的觀賽體驗。特別是在 2026 年世界盃首次由美國、加拿大與墨西哥三國聯合舉辦、比賽場次與規模大幅擴張的背景下，如何平衡商業收益與球迷可負擔性，成為主辦方必須面對的重要課題。

不過，相關限制條件也在社群平台上引發不少爭議。有中國球迷直言，60美元即可觀看包括決賽在內的比賽，對長途前往北美觀賽的球迷而言，本是極具吸引力的方案，如今卻只能「看得到、買不到」。也有人指出，這項制度實際上再次凸顯國家隊成績對球迷權益的直接影響，球場內外的落差同樣殘酷。

儘管如此，FIFA仍預告未來將陸續公布其他類型的門票與套票方案，面向更廣泛的國際球迷市場，價格與購買資格也可能更加多元。對中國球迷來說，短期內或許無法享受這項最低票價的福利，但相關政策仍被視為一種象徵，反映出世界盃正試圖在全球化與「為本國球迷而辦」之間，尋找新的平衡點。

As the 2026 FIFA World Cup draws closer, FIFA has recently unveiled a highly anticipated new ticketing option, introducing what it calls a “Supporter Entry-Level” ticket at a record-low price. Priced at just 60 US dollars per ticket, this option is being seen as one of the most affordable in World Cup history. Even more notably, it applies to all 104 matches of the tournament, including the highly anticipated final.

For many Chinese fans, however, the announcement has been met with mixed feelings. According to FIFA’s ticketing rules, these “Supporter Entry-Level” tickets are not available to all fans worldwide. Instead, they are restricted to supporters of national teams that have officially qualified for the 2026 World Cup. As China’s national team has not yet secured a place in the finals, Chinese fans are currently excluded from purchasing this lowest-priced ticket under the existing regulations.

FIFA has explained that the purpose of introducing this category is to ensure that fans from participating countries are given priority access to affordable tickets, allowing them to support their national teams in person and helping to create a stronger, more authentic stadium atmosphere. This policy takes on added significance given that the 2026 World Cup will be jointly hosted by the United States, Canada, and Mexico, marking the first time the tournament has expanded to such a large scale, with a significantly increased number of matches. Balancing commercial interests with affordability for fans has become a key challenge for the organizers.

Nevertheless, the restrictions have sparked debate on social media. Many Chinese fans have commented that being able to watch matches—including the final—for just 60 dollars would have been extremely appealing, especially considering the high costs of traveling to North America, only to find that the tickets are “visible but unreachable.” Others have noted that the policy once again highlights how a national team’s performance directly affects the rights and opportunities available to its supporters, underscoring a harsh reality both on and off the pitch.

Despite this, FIFA has indicated that additional ticket categories and package options will be released in the future, aimed at a broader international audience with more varied pricing and eligibility requirements. For Chinese fans, while this lowest-priced option may remain out of reach in the short term, the policy itself is seen as symbolic of FIFA’s attempt to strike a new balance between global accessibility and prioritizing fans of participating nations.